UI/UX
Design.
Research-driven product design that moves engagement and conversion metrics. Not a Dribbble dump, real design that real users use real often.
Plain English
What is
UI/UX Design & Consulting?
UI/UX design consulting is the research-driven design of interfaces, experiences, and design systems, covering user research, information architecture, interaction design, visual design, accessibility, and the implementation handoff that makes designs actually ship. Done well, it moves business metrics, not just aesthetics.
What's Included
What's
In Scope
User Research
Interviews, usability tests, contextual inquiry, analytics review. Real insight, not pulled out of thin air.
Design Systems
Components, tokens, patterns, documentation. Built to scale across products and teams.
UX Design
User flows, wireframes, prototypes. Information architecture that scales as the product grows.
UI Design
Visual design, micro-interactions, motion. Brand-aligned, accessibility-checked, dev-ready.
Accessibility Audits
WCAG 2.2 audits with prioritized remediation. Section 508 and ADA compliance.
Design Ops
Stand up internal design operations: tooling, processes, hiring profiles. Mature the design function.
Vendor-Neutral
Tools We Live In
Partner of Choice
Why Tech Critic
Senior consultants, not pyramid staffing
Every engagement is led by a partner-grade consultant. No 'sold by the partner, delivered by an associate' bait-and-switch.
Fixed-scope, milestone-based
Written estimates before any work begins. Most engagements are priced by deliverable, not by the hour.
Vendor-neutral
No partner kickbacks, no software resale incentives. We recommend what's right, not what pays.
We own the outcome
From discovery through delivery through 90-day post-launch tune-up. We don't disappear after kickoff.
Five offices, one standard
Dallas HQ, Bogotá and Medellín for LATAM nearshore, plus Lahore and Dubai. Every office is ours. We don't outsource.
Cross-disciplinary by design
Most engagements pull from multiple practices, data, change, software, strategy. One firm, no integration tax.
You've Got Q's
We've Got A's
Don't see your question? Just ask.
Do you do brand design too?
Limited brand work as part of product design engagements. For full brand campaigns, we hand off to our sister brand ARYU Advertising.
How big are your engagements?
From $20K research sprints to $500K+ multi-quarter product overhauls.
Will you work with our engineering team?
Yes. We run design-engineering pairing as a default. Designs that ship without engineering input usually don't ship.
Can you do accessibility audits?
Yes: WCAG 2.2 AA is our default. AAA where required. Section 508 and ADA compliance reports for regulated industries.
Design That Ships.
Book a 30-minute call to walk through your product.