The Firm Behind
The Critics.
Senior consultants. Five offices we own. One standard. Mid-market and enterprise clients across cybersecurity, infrastructure, and consulting since the start.
Our Story
Critics for
Solution.
Tech Critic didn't start as a consulting firm. It started in Dallas as a tech news and reviews publication, picking apart the hardware, networks, and software stacks the industry actually used. The name was the mission: be the honest critic in a market full of cheerleaders.
Then readers started writing in. They didn't want another review, they wanted help fixing the very stacks we'd been critiquing. The first engagement landed almost by accident. The second came faster. By the time we noticed, we'd become a services firm without ever deciding to.
Years later, we've grown into a five-office firm spanning Dallas, Bogotá, Medellín, Lahore, and Dubai. Every office is ours. Every engineer is an employee. We've never outsourced a single role, and that's the bet we keep doubling down on.
We work with mid-market and enterprise teams across cybersecurity, infrastructure, and consulting. Our clients are CIOs putting out fires, CTOs planning the next refresh, and CEOs trying to figure out what "AI strategy" actually means for their business.
We're called Critics for Solution, because the firms that disagree with you usefully are worth more than the firms that nod through your meetings.
The Timeline
Two Decades.
One Bet.
From a one-room DFW networking shop to a five-office consulting firm. Same bet, every year: senior people, owned offices, and the willingness to tell clients what they actually need to hear.
-
2003
Founder's Note
Tech Critic Goes Live
Tech Critic started as an accident. In 2003 I was still a kid. Just someone obsessed with computers, hardware, and the early internet. The site went up as a place to write about technology honestly: news, reviews, opinions on what worked and what didn't. There was no firm. No business plan. Just a young person who loved tech and wanted to talk about it the way nobody else seemed to.
The "industry experience" the firm leans on now began long before there was a firm, by helping people I already knew. Family friends, mostly attorneys and physicians. The small practices that needed someone trustworthy to fix the server, secure the email, or get the systems they relied on to actually talk to each other. Word of mouth carried it. Showing up, telling the truth, and not talking down to people kept it going.
Over the years I worked across many technical roles myself. Code, infrastructure, security, client work. And everything I learned in those roles came back into Tech Critic. It was never supposed to become a firm. The plan didn't go past "be honest about technology." The consulting grew because the people we helped kept introducing us to the next person who needed help. Twenty-plus years on, the publication is gone, the firm is here, the offices are real. And the bias hasn't moved an inch. We still call it like we see it.
-
2005
From Critics To Builders
Readers start writing in. They didn't want another review, they wanted help fixing the very stacks we'd been critiquing. The first paid engagement lands almost by accident. The pivot from publication to consulting wasn't planned. It was demand.
-
2007
Networking, Hardware, And The First Real SOWs
The services side outgrows the editorial side. We formalize the consulting business in Dallas-Fort Worth: networking, hardware, and small-business IT. Web design joins the offering as clients ask the obvious next question.
-
2010
SEO & Social Become Table Stakes
We integrate SEO and social media into our web work. A site alone wasn't enough for small businesses to stay competitive.
-
2012
Mobile Lands
Mobile apps become part of everyday business. We add mobile development for B2B clients building their first apps.
-
2013
Pakistan Office Opens
Our first international office goes live with operations in Lahore. The thesis: senior engineering talent, owned offices, no body shops. Asia coverage gives U.S. Clients a real follow-the-sun option without the usual offshore tradeoffs.
-
2015
Google Premier Partner
We join the Google Partners program and earn Premier status, placing us in the top 3% of participating firms that year.
-
2019
ARYU Advertising Spins Out
We carve the marketing practice into a sister brand, ARYU Advertising. Tech Critic doubles down on technology consulting; ARYU owns brand, creative, and growth marketing.
-
2020
Cybersecurity Becomes A Pillar
The pandemic year rewrites the playbook. Remote-work hardening, incident response, and ransomware remediation become first-class services. The cybersecurity practice formalizes.
-
2021
Pakistan Doubles Down During The Pandemic
Clients needed support and couldn't find help. Staffing markets were locked, MSPs were stretched, and senior engineers were impossible to hire. We expanded the Lahore office onto a second floor and surged hiring to keep client deliveries moving. The bet on owned offices paid off when the rest of the industry was sub-contracting through the shortage.
-
2022
Three-Pillar Model. New Brand.
We refresh the Tech Critic brand and codify the three-pillar consulting model: Cybersecurity, Infrastructure, and Consulting. Microsoft Solutions Partner status earned the same year.
-
2023
Dubai Office Goes Live
A MENA hub opens in Dubai. Gulf-time-zone coverage joins the offshore footprint, and we start serving regional clients across the Middle East alongside our U.S. Accounts.
-
2024
Medellín Joins The Bench
We open our first LATAM office in Medellín, Colombia. Same-timezone nearshore engineering launches as a structured offering, anchored in one of LATAM's fastest-growing tech hubs.
-
2025
Bogotá Joins. Organizational AI Launches.
Bogotá opens as our second Colombia office, deepening nearshore capacity. The same year, we formalize the Organizational AI Consulting practice: governance, vendor evaluation, adoption, and ROI measurement aligned to NIST AI RMF, ISO 42001, and the EU AI Act.
-
2026
You Are Here
Five Offices. One Standard.
Today, Tech Critic spans Dallas, Bogotá, Medellín, Lahore, and Dubai. Every office is owned. Every consultant is senior. No outsourcing, no pyramid, no theater. Same bet we made in 2003, scaled across five locations.
What We Believe
Five Things
We Hold To.
Strategy
We help organizations sustain competitive advantage by looking around the corner, and saying what we see.
Innovation
A structured approach to innovation, identify, curate, and execute winning initiatives. Not innovation theater.
Technology
Technology should serve business outcomes. We pick the stack that gets you there, not the one with the best partner program.
People
The right people through consulting or staff augmentation, exactly when you need them. Every one of them ours.
Data
Transform how you work by harnessing your data and applying practical analytics, not dashboards nobody opens.
Where We Work
Five Offices.
One Standard.
Every office is ours. Every engineer is an employee. We don't outsource, we don't sub-contract, and we don't run a body shop. This is the structural difference between us and most consulting firms.
Dallas, TX
8001 Lyndon B. Johnson Fwy, Suite 405. The original. Senior consultants, account leads, and executive team.
Bogotá, Colombia
Senior engineering, design, and consulting talent on U.S. Business hours. Direct employees.
Medellín, Colombia
LATAM's fastest-growing tech hub. Strong engineering density, robust startup community.
Pakistan
Lahore. Engineering depth across cloud, security, and software. ISO 27001 controls.
Dubai, UAE
Middle East regional hub. Multilingual delivery for Gulf and EMEA clients.
Our Bench
Credentials That
Actually Get Used.
We carry the certifications that hiring teams ask about and clients care about. We never lead with a logo wall, but here's the wall anyway.
Want In?
Whether you're looking for a partner, a role, or just an honest conversation, we're around.