Site Audits Evaluate How Well Your Site is Performing Your business’s website is an integral part of your online presence. After all, it acts as your business’s digital storefront. It is how consumers see, interact with, and complete purchases with your business on a digital …
Digital Marketing Trends to Prepare for in 2021
2021 Will Be a Bounce Back Year for Many Businesses To say that 2020 has not gone the way people expected it to go would be an understatement. No one could have predicted the way this year played out, especially when it pertains to the …
Crafting Your Buyer Persona
A Buyer Persona Will Help Your Business Target the Right Audience The purpose of a marketing campaign is to market your business’s services and products to a target audience. This audience is specifically targeted because they represent potential consumers that are likely to convert whenever …
What Does Online Learning Look Like During COVID-19?
Online Learning Will Be The New Norm COVID-19 has plagued the world for the majority of 2020. It has caused businesses to shut their doors temporarily while many small businesses had to shut down for good. Local governments issued stay-at-home orders to keep their communities …
Boosting Team Morale During the Pandemic
Businesses Should Prioritize Team Morale 2020 has been a tumultuous year for everyone. Throughout the year, the world has faced a global pandemic, which has impacted the lives of millions. To help protect their communities, many governments across the country and the rest of the world …
Optimizing Your Google My Business Profile
Google Provides Countless Tools to Help Businesses If you are a business owner, you need to make your business easily visible on Google. After all, Google accounts for over 92% of the search engine market share worldwide. Potential consumers will turn to Google to look …
Is Email Marketing Efficient?
Email Marketing Is Still Vital As digital technology and the internet continue to improve, the more marketers are adapting their strategies. While print media still has a place in marketing campaigns, its importance has drastically diminished. Social media and digital advertising have taken prominence in …
Tips for Working from Home
Many Americans Continue to Work From Home Throughout most of 2020, the world has been struggling with the spread of a global pandemic. COVID-19 made its presence felt at the tail end of 2019 and quickly spread throughout the entire world. The novel coronavirus continues …
Important Google My Business Updates to Help Your Business
Google My Business Continues to Help Countless Businesses 2020 has been a stressful year for virtually every business around the world. COVID-19 has plagued millions of people across the planet. Stay-at-home orders have forced many businesses to temporarily close their doors or limit the services …
What the Process of Designing a Custom Website is Like
Building a Custom Website is a Long Process No matter what products or services your business offers, having a functioning website is crucial to the success of your business. After all, we are in the midst of a digital age. Virtually everyone is on the …