Technology & Marketing Advice You Can Trust
For more than 10 years, Tech-Critic has been leading Dallas and North Texas in providing technology and marketing services to businesses of any size. Since 2003, we’ve been building networks, designing websites, driving traffic, and helping our clients harness the power of technology to achieve real growth.
The bottom line is: traditional marketing has been evolving over the past several years into digital marketing. Consumers with purchasing power now have a wealth of information at their fingertips thanks to smartphones. This abundant source of information has caused consumers to become more analytical in their shopping approach. They check the credibility of doctors, lawyers, retailers, or anyone they are planning to take their business to online before making that call or typing in the credit card information. By partnering with Tech-Critic, we can assure you, the business owner, will have competitive advantage through our innovative service in today’s dynamic marketplace. Let Tech-Critic position your business front and center to reach its full potential and help drive that revenue growth!
Chief Executive Officer
Mo Iqbal is a visionary digital media executive with a lifelong passion for technology, innovation, and leadership...
Mo Iqbal is a visionary digital media executive with a lifelong passion for technology, innovation, and leadership. With over seven years of combined experience managing a diverse range of projects and challenges, Mo has distinguished himself as a leading young executive with a talent for sales and marketing, digital media, information technology, business analysis, and much more.
Putting his successful corporate career on hold, Mo has recently taken the helm as Managing Partner / Interim CEO of Tech-Critic, an Arlington-based digital agency with a focus on SEO, social media, and modern website development. Mo’s tireless dedication to Tech-Critic has enabled the firm to successfully pivot from IT services to online marketing, and today Tech-Critic is one of Arlington’s fastest-growing digital agencies.
With a true dedication to relationship building and partner development, as well as rigorous focus on process and scalability, Mo is working to blend technology with the human element to drive innovative digital strategies for clients across Texas.
Recently married and loving the married life, Mo is a native Texan and a true family man. Balancing his business ambitions with his desire to support his community, Mo is proud that Tech-Critic’s explosive success will help to create American jobs and be a positive force in his hometown, Arlington.
Vice President of Marketing
Alex Swerdlow is a seasoned digital marketing professional with more than 5 years of experience managing online...
Alex Swerdlow is a seasoned digital marketing professional with more than 5 years of experience managing online marketing campaigns. Through his career, Alex has held a variety of analytical and management positions in digital agencies, and has worked with both small businesses as well as leading Fortune 500 brands. As VP of Marketing at Tech-Critic, Alex is responsible for the development and execution of online marketing campaigns for all of Tech-Critic's clients. Alex attended McGill university in Montreal and is a Google AdWords Certified Professional.
Director of Operations
Misha Iqbal is the glue that holds Tech-Critic together. Misha wears many hats at Tech-Critic. Her top priority is to...
Misha Iqbal is the glue that holds Tech-Critic together. Misha wears many hats at Tech-Critic. Her top priority is to make sure that the Tech-Critic family is happy and excited to work. She is considered to be the Tech-Critic Mom! She is the one that ensures daily activities at the agency are running smoothly, and that the needs of the agency's clients are met. She is involved in the majority of our accounts, ensuring that client needs are met efficiently and on-time, while also building lasting and meaningful relationships.
Misha received her Bachelors in Biology with a minor in Business Administration and Masters in Healthcare Administration all from the University of Texas at Arlington, so she has a personal inclination to our clients in the medical field. When Misha isn't Critic'ing, she enjoys traveling, cars, fashion, and spending time with her family (especially her nephew) and friends.
Director of Business Development
David is responsible for prospecting potential business deals by analyzing current market trends...
David is responsible for prospecting potential business deals by analyzing current market trends. Having majored in international business and recently receiving his Master of Economics, David truly understands the full scope of how businesses operate. This acumen has led to Tech-Critic’s growth as a premier player in DFW’s digital marketing arena. David endlessly researches the market to develop cutting-end strategies that help us stay ahead of the curve, but just because he loves researching doesn’t mean he’s boring! He loves nights out to network, a good cigar, and has a penchant for quality suits.
Paid Media Specialist
A marketer focused on business growth, Zain has been on our account management team for almost a year...
A marketer focused on business growth, Zain has been on our account management team for almost a year. He came on board as an intern but after a couple of months, he realized that marketing had become a passion and hasn’t looked back since. He is a Google AdWords Certified Professional who is savvy about analytics and other performance metrics. Intrigued by watching small to medium sized businesses grow in size by leveraging digital marketing technologies, his focus is to use the most effective channels to drive ROI may it be through SEO, PPC,or social media.
Talha originally had dreams of becoming a pilot but quickly realized his true passion was in computer...
Talha originally had dreams of becoming a pilot but quickly realized his true passion was in computer programming. This realization came about when he wanted to build an eCommerce site for reselling mobile phones, but came across the staggering costs to hire a professional. So what was Talha’s solution? He developed the site himself, not to mention, at the young age of 14. After taking this innate ability full time, he’s truly refined his craft over the years and became a certified Magento platform developer. No project is too large for Talha, as he’s developed a seamless online platform for many clients ranging from small business to enterprise level. He’s mastered other platforms such as OsCommerce, PrestaShop, OpenCart, and WordPress too, but as far as Magento goes, he “loves everything about it. Inside and out.”
Adalee Rodriguez is the social media guru in charge of keeping up with the latest trends in the ever-changing social...
Adalee Rodriguez is the social media guru in charge of keeping up with the latest trends in the ever-changing social media world. Her objective is to get people buzzing about our clients. Adalee strives to get Tech-Critic's clients recognized through Facebook, Twitter, LinkedIn, Pinterest, and other social networking sites. She's all about the likes, hashtags, and pins!
Adalee graduated from the University of Texas in Arlington with a major in Marketing and a minor in Management. She started as a summer intern at Tech-Critic and accepted a full-time position upon graduation! When she isn't working she loves playing volleyball with her husband and friends, and taking her dog, Butters, for a run!
Client Relations Manager
Hamza Hamid, is a man with many talents who plays a critical role at Tech-Critic. At a young...
Hamza Hamid, is a man with many talents who plays a critical role at Tech-Critic. At a young age, Hamza strived to learn more about the online world. If our clients need 5-stars on Google, Yelp, Facebook, or any other sites, Hamza is your man! He understands how critical online reputation is and educates our clients on the matter as well.
Hamza is the man to contact if you need help with IT. So, if you have a disaster in the office with VoIP phones, servers, migrations, or anything technology related, he will take care of you in a jiffy! When Hamza isn't working he likes to go by the name "Hollywood", enjoys a night out on the town, fast cars and never misses a day at the gym!
I've always noticed that in the grand scheme of things, people tend to look toward the end goal rather...
I've always noticed that in the grand scheme of things, people tend to look toward the end goal rather than focus on the finer details along the way. These finer details have the power to transform one’s reality. Growing up, I've always believed myself to be a lawyer or doctor, but taking a basic course in graphic design in 8th grade served as a turning point in my life. My goals suddenly changed course as I realized this was the path for me. Acquiring the education and skill set needed to build my foundation, I continued to sharpen my knowledge with experience in the field. Being in a dynamic industry, this allows me to adapt through vision, innovation, and an insatiability for Dreamweaver, InDesign, and Photoshop. When I’m not getting my artistic nerd on, I like to paraglide, mountain bike, and camp. My time spent out in nature is where I draw my inspiration.
Allie Wall is a writer, digital content developer, blogger, and social media strategist who wears many hats...
Allie Wall is a writer, digital content developer, blogger, and social media strategist who wears many hats. A Colorado native with the love of the outdoors, a good glass of wine, and a thick book, Allie has been writing for many years, both personally and professionally. After leaving a corporate job in banking, Allie embarked on a new journey in hopes of turning something she loved - writing - into a profession. Thankfully, it worked out and now she writes for Tech-Critic. With a commitment to working hard and providing people with well-researched, relevant, and original content, she has worked with clients all over the world on everything from weekly blog creation to digital content development, marketing plans, social media profile optimization, and social media management. When she’s not creating content, you can find her experimenting in the kitchen or exploring the beautiful Colorado mountains and, simply, loving life.
Hey there! Sadia’s the name. I’m a native South Floridian with a Pakistani background. Currently...
Hey there! Sadia’s the name. I’m a native South Floridian with a Pakistani background. Currently, I am in the quest of dabbling into as much writing as I can in between semesters and other assignments. My motto is “stay productive, not busy;” which has driven my never ending pursuit of academia by earning a bachelor’s in English Literature, Biology, and Chemistry. BUT WAIT, THERE’S MORE (in my best Ron Popeil impersonation)! I am currently working on my medical degree (M.D.) and my doctorate in business (D.B.A). Let’s just say I’ve grown accustomed to writing. These skills have given me the opportunity to become a content writer for Tech-Critic and providing the most unique material for our clients on a day to day basis. When I’m giving my fingers a break from typing, I like to catch up with my favorite TV shows. Ultimately, my goal is happiness in all my adventures in life, and I can confidently say Tech-Critic is one of them!
WHO WE ARE
Tech-Critic is a full-service technology consulting and marketing agency located in Dallas, Texas. We primarily serve small and medium-sized companies in North Texas. Since our founding in 2003, we’ve focused on core values of service, transparency, honesty, and success. Throughout 10 years in business, we’re honored to have served hundreds of small business here in Dallas, some of whom are still clients today. We believe that the best relationships are partnerships, and we strive everyday to make our clients succeed. We offer a diverse range of services all focused on one major goal: making technology work for small business. Our full-service approach allows us to be a one-stop provider to our clients. We offer IT and hardware consulting, networking setup and troubleshooting, and website design and development. Additionally, we specialize in digital marketing, and offer a complete range of solutions including search engine optimization, PPC management, media buying, social media management, blogging, copywriting, branding, and more. We’d love to do business with you.