Your overall online strategy forms the foundation of your marketing efforts. Everything you do online must be connected by a unifying idea, a central goal, and overall plan. By building an effective online business strategy, you’ll be on the right track from the outset.
Many businesses jump into marketing or other online efforts without carefully considering how each specific activity is going to fit into a broader online plan. Small decisions upfront can have major consequences later, and making the right decisions early is very important to ensuring long term success.
Things like choice of CMS, logo design, social media voice, link building ideas, and so many other small tactical choices ultimately intersect at basic ideas of technical, brand, and marketing strategy. Getting these foundational decisions correct upfront will yield dividends later on.
Technical strategy often revolves around choosing the right platforms, and building the right processes. Content management software is a common issue. Do you need the ability to edit your content often? Or do you prefer the simplicity of plain HTML? Do you need image and video management tools? All of these decisions will help us understand your goals and guide you towards an effective technical setup.
Process is key as well. For example, an ecommerce company might have thousands of products to manage – how will they be uploaded? Another example would be lead and conversion tracking for businesses like attorneys. How are leads being captured, and who is doing the follow up? Building effective processes like these is very important to effective and efficient future business.
Today’s digital businesses have a huge range of choices when it comes to marketing efforts and tactics. Search, social, mobile, and more – there are countless options for online marketing. However, just blindly attacking different channels is unlikely to yield great results unless there’s a strong underlying strategy.
For example, you might want to start posting more often on Facebook. But what will you post? What’s your brand’s voice? What sort of content do you want to share? Answering and understanding these strategic questions will be important not just for Facebook, but ultimately for all marketing efforts.
At Tech-Critic, we have managed hundreds of marketing and technical projects, from inception to completion. We know what it takes to make a project successful, and we can share our strategic vision with you, to ensure long term success. Contact us today to learn more.