This year, over 1 trillion dollars will be spent on ecommerce transactions globally! The increasingly massive ecommerce market offers merchants both small and large a huge opportunity to market and sell products globally.
There a wide range of ecommerce business models – from B2B to B2C, physical goods to infoproducts, and manufacturers versus resellers. Each of these models faces their own unique opportunities and challenges in the market, and each requires a unique approach.
Building an ecommerce website requires sound technical and strategic development on multiple levels. From design and functionality, to payment and shipping options, to marketing strategy, the complex interactions of multiple elements makes ecommerce design a field that requires experience and insight to succeed.
Build an Online Commerce Platform
Developing an ecommerce website requires solid fundamentals. Choosing ecommerce software is key – choices include Magento, osCommerce, Shopify, Zen Cart, and many others. Choosing a software solution that meets you needs is crucial to future success.
Beyond that, establishing a solid payment, shipping, and fulfillment system is key. Your ecommerce company needs an entire back office to run effectively, and you need to ensure security and reliability are a priority.
Build Marketing into the System
There’s thousands of ecommerce websites online – what makes yours different? When building an ecommerce website, it is important to bake marketing concepts into the development process every step of the way.
For example, SEO concepts are hard to apply to ecommerce sites after they’ve already been built – you need to build your site with solid SEO from the start. Additionally, when developing product listings and categories, you’ll want to consider exactly how to describe, categorize, and photograph your products for maximum effect.
At Tech-Critic, we have built dozens of ecommerce websites from the ground up, across a very wide range of industries and technologies. Contact us today to learn more about how we can bring your store online.
ECommerce Strategy that Makes Sales
The world of ecommerce has become increasingly competitive over recent years. Today, it simply isn’t possible to just create a basic website and start making sales online. You need a strong and unique strategy to make your ecommerce business a success. Working with Tech-Critic means working with a full-service partner that will work with you to plan and implement a holistic online strategy, including,
- Branding and Positioning. Before you even get started building the website, you need to develop a solid foundation. That means a compelling brand and strong position in the market. We’ll work with you to plan and execute both the practical aspects as well as the business concepts behind building your ecommerce brand.
- Unique Technical Features. Just a basic ecommerce platform implementation might work functionally, but it won’t be enough to really impress users. Building unique technical features is a powerful way to engage your audience and differentiate yourself from the competition.
- A Focus on Practical Success. Every ecommerce project we take is routed in one core goal: making sales online. We focus aggressively on core needs like usability, conversion rate optimization, shopping cart optimization, and testing, to ensure that your website is working hard to generate revenue.
Let’s Start Selling
Need help with your ecommerce business? Here at Tech-Critic, we have over 10 years of experience providing ecommerce solutions within the Dallas and DFW community. To get started making your ecommerce business a success, contact our team today.