If you own a business, you’ve likely heard the term ‘PPC’, but do you know what it is and how it can help grow your business? For starters, PPC stands for ‘pay-per-click’, which is a type of Internet advertising that aims to create more traffic through paid ads. In a nutshell, it’s a way to buy visits to your website as opposed to earning visits organically. While organic traffic is incredibly important, sometimes it is necessary to get an extra little boost for specific products and services with the help of a little PPC advertising. With the help of a smart PPC campaign, you can quickly spread the word about your business and draw more people to your website than ever before. Sounds like a good idea, wouldn’t you say?
We know how overwhelming and confusing all these digital marketing terms and phrases can get, so we thought we would spend some time today looking at what, exactly, PPC is and why local businesses should have a PPC campaign. We know how important it is for you to increase your customer base – both digitally and in-person.
What is PPC?
PPC is an integral part of any company’s digital marketing campaign, in large part because it can create traffic faster than many other tactics. Unfortunately, many small businesses underestimate the benefits of PPC, and as a result miss out on an incredible opportunity to grow their online customer base fast and in a controlled manner. Creating a smart and effective PPC campaign is no walk in the park – it requires a lot of research and planning – from researching and finding the right keywords to setting up optimized PPC landing pages, there is a lot that needs to be done in order for a business to successfully integrate a PPC campaign.
As a general idea, PPC allows you to reach your targeted audience much faster than other means of advertising because you can specify who will see your ads. Furthermore, you only have to pay when someone actually takes action on your ad, making it a win-win situation for everyone.
Why Should I Care?
By using PPC, you will be able to enjoy a series of important advantages, including the following:
- Fast and measurable results
- Control over budget and scheduling
- Targeted audience and traffic
- You only pay when someone clicks on one of your ads
One of the biggest misconceptions surrounding PPC campaigns is the cost. Many people mistakenly think that PPC is a waste of money and costs more than it is worth. However, it is actually one of the most cost-effective means of marketing. If you play your cards right, start slow, and pay attention to how the campaign is going, you will be able to save money, bring in traffic, and grow your business. Furthermore, PPC is the fastest method to get targeted visitors. As anyone who has a website can attest to, you need traffic in order to succeed. More traffic leads to more sales and business, which is the end goal, after all. Yet another advantage of PPC advertising is that it works well with other aspects of your digital marketing strategy. With the help of PPC, you can find out which keywords work best and then use them in other search ad campaigns and with SEO. To learn more about Tech-Critic’s Dallas PPC services, please do not hesitate to contact us today.