These days it seems as though everyone and anyone is relying on social media today for both personal and professional purposes. In fact, social media has quickly become one of the most effective – and affordable – forms of marketing for businesses of all different sizes. It seems as though everyone from Baby Boomers and Millennials has a smartphone, and know how to use it. Furthermore, people no longer simply use their phones to call up friends and family, but for so much more. From looking up who sang Sweet Home Alabama to what the hours of a local coffee shop are, we are incredibly reliant on our smartphones. Along these same lines, social media has become a major part of our lives. There is no question that social media has a huge influence on how branders and marketers work.
This is true of both small local shops and big brands. It is easy to see why large corporations are using social media as a way to directly advertise their products and reach a wider audience base. While social media marketing is certainly more cost effective than most other forms of marketing, we thought it would be insightful to look at how – and why – social media is more than ever for big brands. As a leading Arlington digital marketing company, it is our job to keep up with the latest market trends. In doing so, we are able to better serve you, our customer.
Here is a look at some of the top ways big brands have used social media to their advantage recently, as well as specific instances of major corporations who have been successful in using the various social media platforms:
- Amazing Content Creation – Oreo
If you don’t follow Oreo on social media already, you should. They are one of the best out there when it comes to content creation. We assume they have a large, talented group of designers and content strategists behind the scenes, as they appear to consistently put out fresh, relevant content across all their social media sites. From smart, engaging Vine videos to an impressive Twitter presence, they are doing social media right.
- Know Your Audience – Netflix
Another great example of a big brand making the most out of social media is Netflix. The video streaming site has worked hard to build a strong presence based on knowing who their audience is. While they may have an advantage over some in that they have access to a great deal of data on its users, it more seems as though the company just ‘gets’ it. From engaging gifs to famous quotes from one of its many available titles, Netflix continues to impress us with its smart content creation that resonates with users.
- Turning Nothing into Something – Charmin
Let’s face it – there is nothing glamorous or exciting about toilet paper. However, Charmin has somehow managed to make it just that. They are one shining example of a big brand that has been able to create an absolutely fool-proof social media campaign and marketing strategy, overall. With campaigns such as #TweetFromTheSeat, Charmin has brought their social media game to a whole new level. This just goes to show that, even if you don’t think your product is that exciting, you can use social media to do just that.
These are just three examples of big brands who are winning the social media game. As you can see, having a smart and relevant digital marketing plan in place can truly be a game changer. To learn more about our services or to schedule a consultation with one of our Arlington marketing strategists, please contact Tech-Critic today.