Why Real Estate Agencies Should Care About SEO

In SEO by Misha Iqbal1 Comment

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Real-Estate-SEO-Marketing-Tech-Critic-TexasAnyone who is working in the real estate industry should be a fan of SEO, but this isn’t always the case. Many real estate industry professionals have a love-hate relationship with SEO, as it is a far cry from the traditional marketing practices we have all become accustomed to. However, good SEO is one of the most important factors when it comes to building and maintaining a real estate agency. Many real estate agents struggle with comprehending the benefits of SEO because it doesn’t provide instant gratification. It’s true, digital marketing is a marathon that requires consistent and updated SEO in order to adapt to the constantly-changing landscape of the Internet, and the real estate market.

The bottom line? If you have a real estate website, it is absolutely imperative that you are properly utilizing SEO. As an experienced Arlington digital marketing agency, we have spent hours on end pouring over what works – and what doesn’t – when it comes to online marketing, particularly for real estate agencies. Building a strong online presence and marketing to the right audience involves a handful of different strategies, one of which is SEO. For real estate agents to market their business and brand while out in the field, working hard to bring in new clients, SEO is a must. In fact, SEO is one of the most important tools real estate professionals can use when it comes to marketing strategies that will actually get you results.

Below you will find a few tips on how to use SEO for your real estate business. If you own a real estate agency in McKinney, Arlington, or elsewhere in Texas and would like to learn more about how you may be able to benefit from Tech-Critic’s SEO services, please do not hesitate to contact us today.

  • Tip #1: Be Unique. One of the first steps to a strong SEO strategy is to set yourself apart from the rest. This should come as no surprise, as it is something that applies to being a good marketer in general in the real estate business. When it comes to gaining local business, SEO is king. Search engines provide people with the most relevant and best possible options whenever they search for something, such as ‘Arlington real estate agency’. To pop up within the first few results, your SEO must be strong and unique and in-line with Google’s policies.
  • Tip #2: Research, Research, Research. Before settling on the keywords that will be integrated into your website, the Tech-Critic team will conduct research in order to determine which keywords and keyword phrases will provide the best results. This is an absolutely crucial step, as it will allow you to find out what the competition looks like for each of your desired keywords as well as how many searches each keyword receives both locally and globally.
  • Tip #3: Keep Content Relevant. Many people make the mistake of creating a website with a bunch of content, but never going back through and updating it. These days, content is critical to how much traction a real estate business gets, and in turn how much business. By failing to create new, interesting, relevant, and SEO-rich content on a regular basis, you run the risk of slipping in the search engine rankings.

These are just a couple of the most important tips to take into consideration when thinking about how your real estate business will benefit from SEO. We know you’re busy facilitating real estate transactions, but take a minute to consider how important SEO is to your business and how Tech-Critic will be able to help you achieve all your goals, simply by implementing and strong SEO and digital marketing strategy.


  1. Akash Gurnani

    Nice Article Misha Iqbal, Just want to say that you are the only one on web who have written on real estate agencies and seo. And You also covered topic very thoroughly.

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