Many of Google’s recent algorithm updates have made it clear that the search engine giant isn’t messing around. In recent months, they have issued numerous updates and press releases that indicate they will no longer tolerate “unnatural outbound links” or “intrusive interstitials”. So, what does this mean, exactly? For starters, Google is continuing to reward businesses for not only being mobile-friendly (an estimated 85 percent of pages in mobile results are now mobile-friendly), but for promoting unique, informative content. Not only is Google focusing on web page content, but blogs and other information as well. In fact, Google can remove a given blog from search results if it doesn’t like what it sees.
In order to understand what it means to play nice with Google and remain on their good side, it is important to look at some of the major Google “no-no’s”:
- Including questionable link directories on your blog or website
- Selling text links
- Buying links
- Article marketing (basically spinning an article for various websites)
- Keyword stuffing
- Unnatural anchor text
- Broken or incorrect links
Seems like a lot, doesn’t it? While this may all seem like a lot to remember and keep in mind when building a website and creating content, it is a lot simpler than many realize. Google is looking for unique, well-written, informative, and relevant content, not just a bunch of words thrown together that will draw people to your site.
As the digital realm has grown over the years, it has become more important than ever for businesses, marketing agencies, and content developers alike to take the time to put out something great. The competition is there and businesses play along with Google’s rules if they want to remain relevant. Since Google seems to oversee everything search engine-related these days, understanding the “do’s and dont’s” of their rulebook is an absolute must.
How They Are Penalizing
Last year Google issued a penalty statement regarding manual actions and unnatural outbound links. This was directed at sites that were linking to other sites in an effort to cheat the Google search results. In a nutshell, Google decided they were going to penalize websites they deemed untrustworthy. When this happened, many websites began receiving a message on the Manual Actions page that indicated Google had discovered a pattern of artificial, deceptive, or downright sneaky outbound links, and they weren’t having it. Buying links was a big one and they began to crack down on, which changed the landscape of digital marketing and SEO for many companies.
While this may all seem like a lot to take in and keep up with, it is relatively straightforward. Google simply wants to ensure brands and individuals alike are promoting their business or service in a reputable and honest way. They are weeding out the bad seeds by pinpointing those who keyword stuff, include bad links, or are accustomed to other bad tactics.
The best way to stay in Google’s good graces? Pay attention to their updates and work with a digital marketing agency that has your best interests in mind and understands the rhyme and reason behind what Google does. For more information on this, please do not hesitate to contact Tech-Critic, Dallas’s leading digital marketing agency.