What the New Facebook Event Update Means for Your Business

In Social Media by Mo IqbalLeave a Comment

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Facebook-Business-Events-Tech-Critic-SEO-Social-MediaIf you are a regular Facebook user, chances are you’ve experienced just how annoying the events feature can be. More often than not, users become bombarded with notifications, seemingly out of nowhere and for events they couldn’t care less about. Thankfully, this is all going to change. The social media giant recently announced iOS users would begin to notice a change regarding the events feature. With the change, Facebook hopes to make it easier for people to find events nearby, which is excellent news for business owners trying to reach their local audience. In the past, Facebook allowed you to search for nearby events, but now the information is presented in a much cleaner and more accessible manner.

Introduced initially in 10 major cities, we expect this to drastically affect the way in which business owners communicate with their customers. It is no secret that social media – and Facebook in particular – plays an instrumental role for today’s business owners. More people than ever before are using applications such as Facebook to discover new businesses, shop, and stay informed about upcoming events, sales, and more. With this in mind, it is absolutely critical that businesses of all sizes learn how to use Facebook to the best of their ability.

What’s New?

The new update will allow people to easily view events, as they will be sorted by category, such as music, food and drink, nightlife, and sports and fitness. Furthermore, users will be able to switch locations to look into events in other cities. Initially, the feature is currently only being seen by people who have iPhones in the following major cities: New York, Los Angeles, Chicago, Boston, San Francisco, Seattle, Miami, Washington D.C., Houston, and Dallas. That’s right – there are two cities within Texas that the feature is rolled out in. This is huge news for Dallas and Houston-area business owners, as it provides an excellent opportunity to capitalize on this increased attention. In the coming months, we expect a wider rollout and even an extension to Android devices.

Another difference is that, instead of simply accepting an invite to an event and planning your day around it, you will be able to search for something happening wherever you are, or where you are planning to go.

What This Means for You

So, as a business owner, it is important that you understand what this feature means and how you can use it to your advantage. If done correctly, you will be able to reach a much wider audience than ever before. With people being able to search for events and businesses near their location (think Yelp or Foursquare), businesses are poised to attract new customers, both local and visiting.

How Tech-Critic Can Help

As an Arlington digital marketing company, we provide clients throughout the area with a wide range of services, including social media management and SEO. In order to stay up-to-date with the latest happenings and not fall behind, we encourage you to contact Tech-Critic today to see how we can help grow your online presence. We are committed to providing the highest level of quality service, no matter what your digital needs are. To find out more about this new Facebook update and what changes you may need to not miss out, please give us a call today.

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