SEO, or search engine optimization, is a hugely important piece to the digital marketing puzzle. It really should be one of the main focuses of your online marketing campaign. Many small businesses come to a point along their business journey, in realizing that it’s time to look into growing their business. In which case, many small businesses decide it’s time to look for a digital marketing agency in Dallas to help them achieve this growth.
As our world has vastly and quickly moved into a digital era, for the majority of businesses, success truly isn’t an option unless you are up to date with the digital times… and this means having an online presence. And where does having an online presence begin? Well, other than the actual initiating of your online presence by building and launching a website and creating social media pages, the next biggest step is growing that online presence, and so how do you do that? Well, one way is SEO. An important thing to be noted, is that you mustn’t solely focus on your SEO, but in the larger scheme of things, all your various digital marketing strategies will tie in with one another.
Let’s start with the basics… You might just be wondering, well what exactly is SEO anyway? SEO, or search engine optimization is somewhat of an ambiguous term when it comes to what it entails, because it entails a lot. As a basic definition, it is the various strategies used to optimize your website content on behalf of status in search engine results. There are several search engines to be considered, but generally we like to keep a focus on Google, as it is the dominating search engine of all those available.
Now, let’s take a look at some of the most important and basic strategies that you and your small business should be implementing into your digital marketing plans…
Local Places Pages
One of the first steps is going to be making sure that you have local business pages for the major search engines. Like we mentioned before, we like to focus on Google, but that doesn’t mean that we want you to totally rule out the other guys. What we mean is, you should have a few different listings for each of the most popular search engines. What is the most prevalent? Well, Google, of course, then there is Yahoo, as well as Bing. You will need to fill out your business information and set up accounts for the above.
Optimization & Categorization
So, after you have local pages, what should you do next? You should start your optimization journey with optimizing these local pages. Upload high quality photos, give people an idea about your business by letting them see a bit inside. Visuals are extremely important to consumers. Also, make sure your pages are under the relevant categories for your business. This can help in the search consumers go on to find you, as well as help people who come across your page, to understand what exactly it is that you do.
This one seems a bit obvious, but you would be surprised how many business listings contain inaccurate information, which can not only hurt your business, but also the image that people have of your business. Make sure that you initially fill out all the proper information on your business and that on all your listings, your NAP data is consistent (Name, Address, Phone). Also, don’t’ forget to make any updates if any of these are to change!
If you’re in need of a Dallas SEO agency to help you with your various digital marketing strategies, look no further. Here at Tech Critic, our innovative team of experts are here and ready to help show you your business’s potential. Head over to our contact page today, and let’s get started!