What is Retargeting?

In Digital Marketing by Mo IqbalLeave a Comment

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what-is-retargeting-tech-criticSometimes referred to as remarketing, retargeting is a popular form of online advertising that helps your brand get in front of potential customers. You’ve likely noticed retargeted ads on social media platforms such as Facebook and Instagram, for example. They are a great option for business owners looking to convert website visitors into customers – which is everyone, right? Research indicates that a whopping 96 percent of all website visitors leave without taking action, and 49 percent of people visit a site at least four times before following through with a purchase. So what if there was a way to bring these people back to your website so they will finally take action? There is – and it’s called retargeting. This paid advertising strategy puts ads in front of people who have previously visited your website, helping you stay at the forefront of their mind.

Understanding Retargeting

 From a customer’s perspective, retargeting can be kind of creepy, to put it bluntly. Let’s say you were looking at a pair of boots or necklace online and you send a friend the link so they can help you make a decision. Your friend then says they keep seeing ads for boots and necklaces everywhere they go online. No, it’s not Big Brother, just your typical retargeting ad campaign. While this may seem a little disconcerting at first glance, 89 percent of people either have a positive or neutral reaction to retargeted ads.

It is important to keep in mind the differences between retargeting and regular display ad buys. When you implement a retargeting strategy, you are only targeting those who have visited your site and shown interest in your brand. There are several different types of retargeting ads, including:

  • Facebook and Instagram Retargeting
  • Banner Ads
  • Retargeting Search Ads

If you aren’t sure which would be best for your needs, we encourage you to contact our Dallas digital marketing agency today. We have years of experience helping clients across a wide range of industries with their marketing strategies, which often includes retargeting. The path to purchase is quite complicated, and retargeting can provide a much needed boost to convert visitors into customers.

Who Should Use Retargeting?

One of the best aspects of retargeting is that it can fit every budget. You don’t have to spend a lot of money in order to get visitors back to your website and give them a little nudge in the direction of taking the leap to becoming a paying customer. Statistics indicate that upwards of 70 percent of site visitors are more likely to convert if they’ve been retargeted. This is huge and could make a big difference for your business. When used in conjunction with inbound and outbound marketing, retargeting works the best. You may consider Pay-Per-Click (PPC) advertising, AdWords, and even targeted display ads. It’s important to look at the big picture and find the right solutions for your brand and marketing goals. If your intention is to drive traffic and increase your conversion rate, retargeting very well may be the answer. Please do not hesitate to contact Tech-Critic, Arlington’s leading digital marketing agency today to set up an appointment with one of our marketing experts.

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