With all the data security breaches that have taken place in the last year or so, it’s no wonder Google is upping the ante when it comes to making websites more secure. SSL (Secure Sockets Layer) is the standard security protocol that connects a web server and browser. When you go to a website that starts with ‘HTTP’, you know they do not have an SSL certified. These days, many websites have an added letter – S – at the end of the HTTP. These sites do have an SSL certified, which means they’ve been deemed safe by Google. The bottom line? In order for your website to be secure and trusted, you must have an SSL certificate.
What You Need to Know
Google recently announced they will be requiring websites to upgrade their SSL certificate in order to keep the HTTPS. In other words, websites must make sure they have the right SSL certificate if they want to be a secure website. Having encryption on your website is an absolute must in our world of hackers. Not only does it conceal sensitive information such as usernames, passwords, and credit card information, but it provides visitors with peace of mind. Google’s new TSL/SSL protocols may seem overwhelming to some, but it is a necessary step that will benefit us all in the end.
Starting in July of 2018, Google Chrome will start marking any non-HTTPS sites as ‘non-secure’, which is yet another move by the company to encourage webmasters to obtain the necessary SSL certificate and make those pertinent changes. Seems easy enough, right? Unfortunately, making the move from HTTP to HTTPS can be a relatively big project. This is one of the main reasons why many webmasters have been skirting the issue and dragging their feet. Before we look at what it takes to migrate to a secure website, let’s look at why this is the right thing to do:
- Encrypts any exchanged data to prevent hackers from stealing information or ‘listening’ to conversations
- Promotes data integrity
- Shows visitors you are a trustworthy, authenticate website
- Will boost your Google ranking
- Helps with loss of referral data
Steps to Secure a Website
Google is no longer putting up with companies that don’t want to take the time or money to make their website secure; that’s been made clear. When they release Chrome 68 in July, any site that is not protected with SSL/TSL certificate will be marked insecure. This is a big deal, as being marked with the red X of doom will undoubtedly impact your web traffic.
So, what do you do? The actual steps of securing a website are more complicated than most of us care to think, but there are a few basic things you can do to get started. First and foremost, be sure and get in touch with a local digital marketing agency that offers website assistance. They will be able to help you get the right certification and make sure you have all your ducks in a row come July. Yes, this will cost money, but it is absolutely necessary unless you want to kiss all of your website traffic – and business – goodbye.
In addition to working with an experienced web partner, you will need to use a trusted third party Certificate Authority (CA) in order to ensure the SSL/TSL certificate you have as accepted by Google. There are numerous reputable CAs out there, all of which range in price.
If you are unsure where this leaves you and what needs to be done in order for your website to remain secure come July, please contact Tech-Critic. As a leading Dallas digital marketing agency, we will work with you to ensure you have all the necessary certifications for Chrome 68. Sure, not everyone uses Chrome, but enough people do, so you must update your SSL certification if you don’t want to lose business.