Understanding Accelerated Mobile Pages - Tech Critic

Understanding Accelerated Mobile Page

In Mobile by Misha IqbalLeave a Comment

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Accelerated Mobile Pages are Improving User ExperiencesUnderstanding Accelerated Mobile Pages - Tech Critic

Google has been making a concerted effort in trying to make the mobile experience for users much easier and faster. All businesses and web developers should put a high priority on optimizing their pages for mobile users, creating a more comfortable and pleasing experience for them. However, when mobile browser pages don’t load quickly, this can discourage users from enjoying what you offer.

According to KISSmetrics, if a page takes longer than three seconds to load, about 40% of people will abandon the site. Even a one second page delay could cost your business potential sales every year.

However, Google may have provided a new solution: Accelerated Mobile Pages or AMP.

What is Accelerated Mobile Pages (AMP)? 

AMP is a project from Google and Twitter with the intention of making mobile pages load exceptionally fast. It is described as an open-source HTML framework that provides users and businesses an easy-to-understand way to create web pages that load quickly all with user-experience as the top priority.

Google claims that this tool can actually cut down load times anywhere from 15 to 85 percent.

AMP is, to its core, just a stripped-down version of HTML. There are certain tags you aren’t allowed to use, JavaScript is not allowed (although you are permitted to use the JavaScript library that AMP provides, but lazy loading may occur), and you have to use a streamlined version of CSS. Essentially, mobile pages are stripped down to ensure they load quicker.

The AMP plugin renders your mobile page much faster because all of the HTML code tag manager aspects that aren’t suitable for AMP are cut down, leaving just the ones necessary for mobile users. These code tag manager aspects are eliminated because if they remained, they would greatly slow down the load time.

Benefits of AMP

One of the intentions of AMP was to ensure that webpages with content such as videos, animations, and certain graphics could work efficiently with smart ads without dragging down the load time. As you may be aware, your bounce rates are dramatically reduced whenever your webpages load quickly.

Alongside these perks, here are a few more benefits to AMP:

  • Improved Mobile SEO Ranking: There is a strong and evident correlation between site speed and conversion rate. Fast-loading sites lead to happier users. Happier users tend to subscribe to a site or purchase a product or service from said site. While AMP is not a factor when it comes to ranking yet (due to them working exclusively for mobile pages), loading speed and mobile friendliness are factors, which are both positively impacted by AMP.
  • Fast Loading Pages: We have discussed the importance of load times for mobile pages ad nauseum. In fact, a study found that even a one second delay lowers conversion rate by 3.5 percent and increases bounce rate by almost 8.3 percent. The way people consume content has drastically changed. Quick-loading and easy to read content is required to see success.
  • Better Ad Support: On desktop and mobile webpages, there are far too many distractions littered across pages. Users aren’t particularly fond of these distractions and often do not turn to conversions. AMP HTML code tags produce a much lighter code, reducing the number of distractions. It also displays ads in a more aesthetically pleasing and user-friendly manner, displaying quickly and grabbing a user’s attention.
  • Simple User Tracking: Understanding how users arrived on your site is just as important as sending them to it. AMP has analytical tools in place that allow you to observe and better understand your site performance. You can find out how a user arrived at a site, what pages were viewed, how longed they stay for, and much more. This helps you better plan for the future.

Google and Twitter have made it their priority to improve the experience of users all across the web. While many will see this as a ploy to increase sales, Google is passionate about mobile search engine users. Of course, making sure your users are happier will eventually lead to a greater ROI. Understanding SEO and accelerated mobile pages can be difficult, but that is why Tech Critic is here to help you get the most out of your business both on desktop and mobile.

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