Sure, you’ve heard it before: Social media is critical to any business’ digital marketing strategy, if they want to succeed. As it can be assumed that any business and it’s owner wants to find success, it is all the more important to pay attention to your social media marketing strategy. In the past, social media was considered the ‘wild child’ of marketing. However, this is no longer the case. Just as technology has advanced and people have matured, so has social media. While the various social media platforms – Facebook, Twitter, LinkedIn, Instagram, etc. – are still an attractive place for people to connect with others and share ideas, this is no longer the sole purpose of these sites. Social media can also have a real and measureable impact on an organization’s bottom line, as well as their audience base and traffic. Because of this, it is important that you learn how to leverage yourself via social media.
Through the implementation of strong, smart, and relevant content, social media marketing can help you grow your audience and customer base in a way you may never have imagined. This is why it is important that you understand the fundamentals of social media marketing. Here at Tech-Critic, we have crafted a team of social media experts that are in place to help you make the most out of your digital campaign. Whether you have a Facebook account or you’ve just heard your kids talking about the social media giant, we can help you get on the right track and grow your brand. As Arlington’s go-to digital marketing agency, you can rest assured that all your bases will be covered when it comes to launching your online and social media marketing strategy.
All that aside, let’s take a look at a handful of the ways in which you can find success through social media:
As we’ve discussed in the past, hashtags are no longer just used on Twitter as a way to cleverly voice your opinion. In fact, Twitter, Facebook, Instagram, and Google+ all support the use of hashtags. By incorporated relevant, smart hashtags, you will automatically be directing people to your brand. A good tip for making your posts recognizable to your ‘fans’ and followers is to use a hashtag that either relates to your brand, motto, or product on a consistent basis.
#2: Use Your Facebook Cover to Promote Events
The cover photo on your company’s Facebook page is a wonderful place for you to advertise your services and push promotions. This is prime real estate and one of the first places to draw in the eye of your visitor. By changing your Facebook cover photo from time to time to showcase important events, promotions, or other relevant tidbits, you will immediately be putting a bug in your customer’s ear, so to speak.
#3: Join In
One of the biggest mistakes people make when it comes to their social media marketing strategy is failing to interact with people and join in the conversation. It is not good enough to simply post content and then walk away, never to come back again until the next time you post. By responding to comments and interacting with your followers – this applies to all platforms – you will automatically have a leg up on your competition. Even though our society today is centered around technology and communicating via the Internet, people still crave that personal connection. If you can make yourself ‘real’, relatable, and approachable to your visitors, you will have a much better chance of turning them into customers.
Social media doesn’t have to be daunting or overwhelming, as long as it’s done right. To learn more about how a social media marketing campaign can give your company the boost it needs, contact Tech-Critic today.