With 2015 in full swing, we thought it would be a good idea to look at some of the top digital marketing trends that have emerged thus far. As we continue to advance technologically and rely on SEO and social media to grow our businesses, it is important to recognize the role of digital marketing. Defined, digital marketing uses computers, smartphones, and tablets to raise awareness and engage with a targeted audience. Whether through email campaigns, social media, or website platforms, digital marketing is an accurate and effective way to reach a wider audience.
As an Arlington digital marketing agency, we make it a point to stay on top of the latest trends in the field in order to get better results for our companies and clients. In the past, we have seen trends like content marketing and email and web development, all of which are still important today. Here is a look at a few of the top digital marketing trends we think will make a difference in 2015:
- Smarter email marketing. Today’s online customer is much savvier and less willing to give out their email address, which means businesses need to become smarter about what types of email content they are providing and how to promote it. People are placing far more importance on content that offers true value and is relevant, which is why it is imperative that you are providing your email subscribers with content that serves an actual purpose. In doing so, your customers will be far more likely to purchase your product or services.
- Show that you are human. It is no secret that people tend to buy from people and companies that they like and trust, which is why it is important to establish personal relationships and appeal to people on a human level. The popularity of social media has made this far easier to do. Companies and brands that understand this are turning to more authentic and humanized marketing tactics, and it’s working.
- More focus on mobile marketing. While being “mobile-friendly” is something that has been around for a while, we are seeing more of a need for brands to have a “mobile-first” mentality. With this, it is important to think about how every single piece of content you create will be perceived from the mobile side of things. Today, many people are likely to be accessing your content via a smartphone at all times, which is why it is necessary to integrate mobile-optimized landing pages, content, and headlines that will be readable and attention-catching.
Finding success with these three digital marketing trends are all key to how well you will reach and engage your targeted audience. With the constant introduction of new technologies and devices, it is important to stay up-to-date with how consumers are accessing and responding to information, products, and services from the brands they like. To learn more about Tech-Critic’s digital marketing services, please contact us today.