It is no secret that social media plays an important role in many – if not most – aspects of our lives today. From keeping tabs on friends and family members to sharing special moments and finding out info on local events and markets, social media is handier than ever. Yet another area in which Facebook, Twitter, and Instagram have an important role is in sports. As a matter of fact, social media platforms have become such an incredibly important news outlet for sports fans and players alike. Twitter, in particular, is the news source when it comes to player injuries, updates, and the latest announcements. With the NBA finals upon us, we are seeing just how integral social media is. Many teams have actually turned to social media as a way to provide Finals fans with information and updates on injuries, engage in conversation, and even share tidbits with followers that cannot otherwise be accessed. This shows just how far we have come and how heavily we rely on social media in our society.
The NBA Finals and Social Media: Who’s Coming Out a Winner?
As with any other industry, there are certain NBA teams that are doing a better job at social media than others. Over the last several months we have seen several teams jump on the social media bandwagon – in a good way – better than others. The Cavaliers, 76ers, Nets, and Suns, seem to have a particular knack for social media, as well as Steph Curry and the Warriors. With the Cavaliers and the Warriors both in the finals, we are seeing a different playoff series than ever before. Through social media platforms like Twitter, specifically, NBA fans are able to stay up-to-date with scores, subs, and more as the playoffs progress between the two powerhouses.
This is a long time coming for sports fans, as we all know how frustrating it can be to see the star player walk off the court, only to have to wait for the TV announcer to give us an update at some point. Through social media, teams and players alike can update followers as soon as they know anything. This is just one example of why social media is important to sports players, not just teams or brands.
How to Use Social Media in Sports
With this in mind, let’s look at a few of the top media goals of sports teams and how social media can help them become a reality:
- Provide injury updates and announce other breaking news
- Establish relationship with fans, other players, and coaches
- Boost traffic to the official team website
- Provide fans with inside information
- Sell tickets
Sports teams and individual players – such as Steph Curry, LeBron James, Chandler Parson, Nick Young, and Ricky Rubio, to name a few – that use social media on a regular basis are bound to be more popular and more successful in gaining fans and creating interest among followers. When looking back on statistics, the NBA actually had a record breaking year in social media over the last couple of years, adding 240 million new fans since the end of 2014. This is a 40% increase and is a large fraction of the nearly 815 million likes and followers that players and teams have combined across the league.
These numbers show just how important social media is – not just to brands and companies but athletes and fans alike. To learn more about creating a strong social media strategy for your brand, please don’t hesitate to contact Tech-Critic, McKinney’s top digital marketing agency, today.