With all the new Google algorithm changes and otherwise, it is more important than ever that your business is doing everything it can to be seen. As we discussed last week, having a strong online presence is a must for your business, which leads us to today’s topic – the importance of having a mobile-friendly website. Research indicates that a shocking 60 percent of all website traffic comes from mobile users, which is huge. Similarly, upwards of 57 percent of mobile users will abandon your website if it takes longer than 3 seconds to load and 30 percent will leave their online cart empty if the website isn’t optimized for mobile devices. As you can see, having a mobile-friendly website is absolutely critical in today’s tech-driven society.
Why Mobile Users Matter
If your website doesn’t cater to mobile users, a large chunk of potential customers can’t even view your site, which means lost business opportunity for you. As you’ve likely noticed when looking around a doctor’s waiting room, restaurant, subway, or pretty much any other public place, people like their smartphones. Scrolling Facebook and Instagram and doing some online shopping while waiting for a table has become a favorite pastime of today’s generation. This habit of browsing the web – and even making purchases in a matter of a few clicks – provides a wonderful opportunity for small and large businesses alike. With the right marketing tools and a website that is optimized for the mobile user, you will be able to grow your business and reach a much wider audience in the blink of an eye.
Why You Should Make Your Website Mobile-Friendly
It is no secret that the digital platform is more important today than ever before. While traditional forms of advertising are still a must, today’s consumer responds better to marketing strategies done using the web. From using Facebook, Instagram, Twitter, and Pinterest to market your product and services to implementing a strong email marketing campaign, there are many ways to attract business today. So, where does your website fit in? If you are doing things right, all your marketing efforts will lead back to your website. Again going back to that statistic of the number of mobile users, you can see why having a mobile-friendly website is a must. Let’s now look at a few of the top reasons why you should consider making your website mobile-friendly:
- To cater to smartphone users. Smartphones are no longer for the elite, they are for everyone. Now that they are relatively affordable, more people than ever have one in their back pocket. Smartphones make handheld browsing extremely attractive, which is the number one reason why it’s important to optimize your website for these devices.
- It’s affordable. Making a website mobile-friendly is a relatively easy and cheap process, which is why it’s a no-brainer for business owners.
- Mobile users want information quickly. Mobile users differ from desktop users in that they want information quickly and in a format they can easily digest. Many mobile purchases are impulse buys, which is why it’s important to optimize your mobile website in order to meet visitor’s needs.
- Mobile users drive traffic. Research indicates that one-quarter of all global web searches happen via a mobile device. With more than a billion users worldwide, it is absolutely imperative your website is optimized for the mobile users. Many mobile users search the web and engage with mobile websites while watching TV, riding the bus to work, and even while using their computer.
As made clear from Google’s Hummingbird update last year, mobile-friendly websites are a must. If your website cannot be accessed by smartphone, you will not rank as highly on searches. To learn more about optimizing your website for the mobile user, please contact Tech-Critic, Frisco’s premier digital marketing agency.