While millions of Americans tune into the Super Bowl year after year to cheer on their favorite team, many are simply there for the commercials. The commercials that air during the Super Bowl are notoriously some of the most motivational, heart-wrenching, laughter-inducing – and expensive. It’s safe to say that the Super Bowl is well, the Super Bowl of all TV commercial advertising opportunities. Over the years digital marketing has played an important role in these more traditional forms of marketing, which is what we are here to discuss today. From trending hashtags to brands asking for fan opinions and interactions in order to decide the final commercial, there are numerous ways digital marketing has weaseled its way into the biggest day of advertising of the year.
So, just how big of an impact does the Super Bowl have on marketing? You have heard some buzz already about Budweiser’s potentially politically-charged advertisement about immigration, which is just one example of what a big deal Super Bowl commercials are. Brands fight over one another and shell out some majorly big bucks in order to get a primetime slot during the Super Bowl, but is it worth it? In many cases, the answer is yes. Super Bowl commercials are a far cry from the annoying commercials we have to suffer through until our favorite show is back. They are stories that play to our emotions and show us what our favorite brands are truly capable of.
Social Media, Digital Marketing, and the Super Bowl
Given the fact so many people use social media on a regular basis, it is no wonder brands have changed their tune and have begun using social media to leverage their digital marketing campaigns. Finding success in today’s society is all about increasing visibility and knowing your audience. Users have even shorter attention spans than they used to, which is why many Super Bowl ads are so effective. For brands spending the money on Super Bowl television ads this year, it is imperative they take to social media networks like Facebook, Twitter, Snapchat, and Instagram to enhance brand awareness and make sure they really stick in the minds of their intended audience.
There are numerous ways this can be down – from asking views to engage in a specific way on Facebook to have a game plan of their own in place to interact with viewers who are still on their phones, laptops, and tablets throughout the game. It is important to note that social media interactions need to focus on not simply entertaining potential customers with relevant content, but they must also get across the brand’s voice and message. This is a critical component – as it is the very thing real-time Super Bowl TV ads are so good at.
Keep in mind that viewers aren’t just scrolling through their Facebook and Instagram accounts during the game by habit, but they are often doing so to learn more about specific brands, rewatch ads, and learn more about specific brands that struck a chord with them during the game. This is why it is so important that your Super Bowl marketing strategy is focused, well-developed, and thoughtful. If you have any questions about the role or impact of digital marketing during the Super Bowl and beyond, please do not hesitate to contact Arlington’s leading digital marketing agency, Tech-Critic, today.