There are multiple factors to consider when designing and building the website for your business. From themes, to colors, to text, to pages, to titles, to content, to the decision of blog or no blog [we say blog!], there is quite a large number of things to consider in the website design process. And one specific thing to consider is what type of business you are building the site for. In other words, a travel blogger and a dental practice probably shouldn’t have similarly-designed websites.
Regardless of your business, you need to have a good website. But especially for a law firm, with the high levels of competition, your website needs to exist to set you apart from the competition, along with many other things. Your website is one of the sole most important platforms of your online existence, and you need to make sure you are doing it right. Not only is your website the heartbeat to your online presence, but when your visitors or potential clients see your website, that is how they will also see your firm. It is for these reasons that so many businesses are turning to an agency to help them with their web design in Dallas. Many people will see your website as the first impression they have of your firm, so we can’t stress enough how important it is that you do it right.
Now, whether or not you want to go modern, bright, dark, clean, or informative, there are some basic rules and tips that you should consider when building your law firm’s website.
Keep it simple
It’s really important that you keep it simple. If the first thing that your visitors see is a landing page with an overload of text, they are going to be really overwhelmed. Unfortunately, humans are lazy by nature. We have a lot going on, and when we find another task on our plates, we want to make it go as simply and quickly as possible; in which case, if we come across a site that has a ton of text, we are going to be turned away because that just looks like a lot of time we don’t want to spend on top of our list of things to do. Make sure that your pages are to the point, but that your visitors are able to also access pages where they can find the right information if they want to.
Appealing design and colors
Sleek, neutral, professional, and easy on the eyes, these are all the things that you should be keeping in mind when designing a website for your law firm. Make sure that your theme flows well, and that design of the site makes it so that it is generally easy to use and to navigate. As for colors, using more neutral colors, nothing too bright, is your best bet. Using a combination of too many bright colors may appear a bit unprofessional, and could give the visitor the idea that you may lack of credibility.
Easy to navigate
Making sure that your site is easy to navigate is extremely important. Visitors can get frustrated quite easily and if they are having trouble finding your contact page or the services you offer, they may quickly give up and move on to the next law firm. Lead them in the direction that they need to go via the appropriate headings and titles, buttons, etc. Another thing to be sure of is the responsiveness of your site. Make sure that it also functions flawlessly on a mobile platform as well.
One of the most important [and a bit more obvious] things that you need to make sure you do, is to only use high-quality content. This goes for aesthetics, such as images, type, layout, etc., as well as text and information.
It’s not just about having a website, but it’s about the quality of your website. The impression that potential clients are going to have of you will have a lot to do with how your website looks and functions. If you need help in designing and building the perfect website for your law firm, and are looking for a web development agency in Dallas, here at Tech Critic, we can help. Head over to our contact page today, and let’s get started.