Social Media is a Powerful Marketing Tool
Now that 2020 has come to a close, it is time to focus on making 2021 the most productive and successful year possible. While no one could have predicted how 2020 was going to be, the events of the year have provided us with ample knowledge and foresight to prepare for the new year. As is the case every year, new trends emerge, dictating how the year will go. There are a host of social media marketing trends to focus on in 2021.
Social media continues to grow in importance and popularity. With the global pandemic keeping most people inside more so than usual, social media’s importance has only grown over the past year. In that time, there are have been many trends that have emerged that appear set to make an impact in 2021.
Social media has become a vital part of any business’s marketing strategy. More and more users are taking advantage of social media. Nearly 55% of users have reported purchasing something through a social media platform. They also turn to them for inspiration. 71% of consumers have admitted to using Instagram for shopping inspiration.
2020 was a tumultuous year for many. To make the most out of 2021, you need to be on top of these social media marketing trends. As an experienced DFW digital advertising agency, Tech Critic is ready and willing to help you succeed in 2021. Contact us today to learn how we can help you.
1.) Less is More
2020 was an eventful yet also stressful year. From the global pandemic to civil unrest, people’s lives were uprooted and changed forever. Most people’s priorities shifted. Brands learned that the old ways of pumping out content frequently wasn’t going to cut it anymore.
Consumers weren’t interested in branded content, pushing their products or services on them. Over the year, brands learned that consumers were more interested in socially conscious content. So, brands listened. They stopped churning out social media posts and began creating content that is more thoughtful and aware.
We can expect brands to post less than before in 2021, except their posts will be more in-tune with the world and events going on, trying to connect with audiences on a deeper level.
2.) Content Quality > Production Quality
Because of the COVID-19 pandemic, businesses had to think on their feet. Many had to move from their offices to completely remote, so they had to get scrappy, especially when creating video content.
By 2022, online videos will account for 82% of all consumer traffic online. As you can see, video should play a vital part in content marketing for all businesses, as well as social media marketing. However, because companies moved to remote work, they had to adjust their way of creating content. And marketers soon realized something.
Consumers continued to engage with content (whether video, live streams, or other social media posts) even though it was clearly made from home or without production equipment. Marketers realized that as long as you produce content that provides value to consumers, they will continue to engage with it – regardless of lower production quality.
There is something more human and more personal about this type of low production quality. Many consumers were also using Zoom and working from home. It felt more personal and, therefore, more engaging. Many industry experts expect to see more “bare-bones productions” in 2021.
3.) Increase in “Snackable” Content
To piggyback off the last trend, 2020 saw an increase in short-form or “snackable” video content. In 2020, the social media platform TikTok saw an increase in users, and Instagram introduced its own form of short videos with Instagram Reels. Twitter joined Instagram, Facebook, and Snapchat by including stories of their own with Fleets.
Brands can create short pieces of content that help them engage with their users and provide useful information in a quick and easily digestible way. The attention spans of users continue to shrink, so short-form media continue to gain in popularity.
4.) Shopping on Social Media
2020 saw more consumers start shopping online than ever before, especially during the holiday season. Due to COVID-19, many stores closed their doors to in-person shopping. Consumers had to do their shopping online, whether for food, clothes, or anything else. They were also more likely to buy from brands they had never purchased from before.
Now, while all social media platforms help you advertise your products or services, platforms such as Facebook and Instagram have provided a place for users to buy a product without ever leaving the app. With Facebook Shop and Instagram Shopping, consumers can make purchases within the app. Expect to see more consumers shopping via social media.
5.) More Live
Did you know, in 2019, one in five Facebook videos was a live stream? 82% of users prefer live video from a brand over their regular social media posts. As you can see, live streaming continues to grow in popularity.
As more brands moved to remote work, they had to host conferences and events online with live streams. On top of that, many brands are using live streams to do Q&As, provide tutorials, showcase new products, and so much more. Because consumers can interact with brands in real-time during live streams, it creates a more personal experience. These live events keep your audience engaged by allowing them to “attend” an event they otherwise couldn’t.
67% of audiences that watch a live stream will purchase a ticket to a similar event in the future. If you are not already live streaming your business, 2021 is the year to start.
6.) More Nostalgia Marketing
Regardless of who you are, there is likely a period of time in your life that you look back on and think of as the “good old days.” You want to experience the feelings you did back then. Thinking back to these times provide you with a boost of positive emotions. Brands have figured this out and have begun crafting ads that use the power of nostalgia.
When doing so, they not only grab a user’s attention, but they connect these powerful and positive emotions to their brand. In a time of uncertainty, consumers want to connect to happier feelings, reaching out to brands that make them feel comfortable in this current environment.
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As you can see, social media continues to evolve and grow as a powerful marketing tool. More and more consumers turn to social media for their news, entertainment, and to shop. If you don’t have a presence on social media, you are setting yourself up for failure. As we head further into 2021, you should be paying attention to these social media marketing trends to help you make the most of your presence online.
As a premier digital advertising agency, Tech Critic understands the power of social media and are here to help you find success online. Give us a call today to learn how we can help.