For attorneys and legal professionals in Dallas, having a presence on social media is as vital to your business as having a website. Although not everyone needs to be a social media “rockstar” to achieve success online, having a basic business presence on critical social media channels like Facebook and Twitter is very important to reach customers and develop your brand online.
As a lawyer in Dallas, part of your online marketing agenda is to showcase your expertise and experience to clients. Social media is a great way to get your message out to your audience and explain why you and your firm are the best choice for their legal needs.
Social media is also a great vehicle for communicating news about your firm as well as changes to the legal environment in which you operate. So with all these advantages, it should be clear why Dallas-based attorneys need to start using social media marketing. However, this can be easier said than done. If your firm is just getting started with social, here are 3 tips to help you get the most out of social media marketing.
- Choose the Right Channels. There are tons of social media websites out there. For lawyers, however, not all channels are ideal. A typical attorney will certainly want to be established on Facebook and Google+ Local. Facebook because it is simply the largest, and Google because this can offer some SEO benefits. Many attorneys in Dallas will also choose to maintain a presence on Twitter, and for those with a budget for video creation, YouTube can be very effective as well. Less appropriate social media sites for lawyers might include Pinterest, Tumblr, and Instagram. While these sites have lots of users, the audience and tone may not be correct for most firms.
- Invest in Good Content and Consistent Tone. Although it’s okay to use social media for promotional purposes some of the time, you don’t want your stream to be nothing but self-promotional content. Be sure to devote some effort towards producing informational content that will help your audience in general. Additionally, when creating content, be sure to keep a strong and consistent voice. Although Facebook is a less formal channel than your firm’s website, most lawyers should probably stay away from overuse of emoticons, LOLs, and other internet shorthand.
- Stick to a Schedule. The only thing worse than having no social media presence is having a horribly outdated social profile. If you abandon your social media accounts, potential customers may think your firm is no longer in business! Once you create your social media profiles, try to stick a schedule of regular updates at least a few times per month. Any less and you risk looking unprofessional and outdated.
Of course, there’s a lot more to managing social media accounts than just these few tips. However, following this advice should help you get started with your own social media marketing campaign. If you’d like to learn more about social media strategies for lawyers in Dallas (or elsewhere in the DFW region), please contact the Tech-Critic team today for a free consultation.