Over the last several months Snapchat has worked hard to transform itself from an app used by the younger audience (13 to 17) for one-on-one messaging to an application that is useful and more accessible than ever. The popular messaging app has rolled out two updates in the last few months, highlighting the company’s commitment to staying relevant and appealing to a wider audience. In July, the update for both iOS and Android made it possible for users to simply tap on the ‘snap’ or story in order to make it start playing, instead of holding a finger down in order to view the desired snap or story. Then, just in this month, they introduced a ‘travel mode’, which will allow users to prevent video content from automatically downloading to their device. This is a groundbreaking update, as Snapchat had been well aware of complaints regarding how much data it can consume.
So, what does all this have to do with businesses and their branding? For starters, Snapchat’s growing popularity provides an excellent opportunity to brands who are hoping to reach this particular audience. Publishing stories and simply having a pleasure on this social media platform will go a long way in raising awareness about a particular brand and/or product. As technology has advanced, we have seen mobile-only messaging apps like Snapchat grow in a huge way. These specialized services allow people – including brands – to connect with others – such as consumers – on a more intimate level. As Snapchat continues to evolve, we expect to see more and more brands turning to this platform as a way to become more personal and get out from under the dominance of corporate social media sites.
How to Use Snapchat for Your Brand
As Arlington’s leading digital marketing agency, we make it a point to stay on top of all the latest trends and advancements in this field. We specialize in keeping up with any and all new platforms that are deemed useful for brand building, such as Snapchat. While this is a relatively new trend, we still think it is important to look at the role it has played so far in the world of business, as well as where we expect to see it go. Without further ado, here are a few tips for how to successfully use Snapchat for your brand:
- To interact with potential customers. As we mentioned, Snapchat and other mobile-only messaging apps are great for those interested in personal and to-the-point interactions. Big brands have begun using Snapchat to give consumers an inside look into what goes on behind the scenes, helping to bridge the gap between organization and consumer. Nowadays, people are becoming increasingly interested in building personal relationships and giving their business to those they have a deeper connection with.
- Engaging users with relevant, informative, and interesting content. We’ve said it once and we’ll say it again – content is king. In order to be successful in today’s tech-driven society, you must become an expert at content and social media. There is so much information out there today, it is imperative you do everything you can to make your brand stand out from the rest. Snapchat is a wonderful, new way to share content with consumers as well as encourage sharing and repeated usage among those interested in your brand.
- As a customer service tool. Numerous brands have found success with using social networks for customer service. Apps like Snapchat create an entirely different dimension for customer service and user interaction. Because all interactions are private on Snapchat, people feel more comfortable asking questions and submitting inquiries. Snapchat is a great tool that allows brands to pose as accessible individuals and information fountains, allowing people to get real-time answers.
We are keeping our eye on how Snapchat and other similar apps are being used by big brands, and we are here to answer any questions you may have about whether this may be the right fit for you. If you have any questions, our Mansfield social media experts are just one phone call away!