So, you have just finished designing and building your beautiful new website for your business. You are feeling pretty proud, accomplished, and excited about the growth that your new website will bring you. But, there is one problem that you may have soon come to realize… How do you get people to actually visit your new website? Building a beautiful and high-quality website is the first step, but unfortunately, it is almost pointless if you don’t have any clue how to bring traffic in. For example, you can have the best product in the world, but without proper marketing, how will anyone know how great your product is and make the decision to buy it?
#1 Start with a bit of email marketing
A really great first step to launching your new website is by creating a well-done, high-quality, and powerful newsletter that is full of content that people just can’t say no to. Email these newsletters out to spread the word, and make sure to include a strong call-to-action. The goal of this newsletter is not just to spread the word about the new website, but get people to actually go visit the new website.
#2 Share your new website on your social media platforms
Here is where you need to get creative. Find a way to promote your new website on all of your business’s social media accounts. You have to give your followers a reason to actually visit your site. You could even try some sort of contest that requires people to go to the site to participate, or perhaps a promotion or discount that must be applied on the site. Your landing page for the link on your social media pages better be exceptional. The goal is to get them to want to see more of your site, not just the page where they sign up for a deal.
#3 Don’t forget about SEO
Now, SEO isn’t exactly the simplest of strategies for launching your new site, but unfortunately, it is necessary when you are aiming for success. Whenever you add new content to your site, make sure you are doing it with SEO in mind. Research the best keywords for your line of business and goals and remember how important it is to also have high-quality content promoting those keywords. If you haven’t already, you should definitely implement a blog on your site, as it is a great SEO tool.
#4 The simplest way of all…Word of mouth
Don’t get too caught up in all the digital marketing strategies that you forget to simply tell people about your new site. It may seem old-fashioned, but it is still useful. Whenever you have meetings or engage with clients, just throw it out there and tell them about the new site.
#5 Keep track of your traffic
After implementing your various marketing strategies, there is no way for you to know if they are working without keeping track of and analyzing your traffic. This needs to become a regular part of your weekly or monthly schedule in order to use trial and error to see what is working or not working for you.
We know all the techy stuff can get a bit overwhelming, especially if you are trying to run the business while also running its marketing. If you want to see real growth and reach your marketing goals, the best decision may be turning to the experts at a digital marketing agency in Dallas. Here at Tech Critic, we’ve got you covered. Our team will be happy to develop a unique marketing plan specifically for your company, and we promise you’ll see results. Contact us today and let’s get started.