SEO is easily one of the most recognizable – and important – terms when it comes to marketing in today’s day and age. Regardless of how big or small your business is, chances are you’ve been told you need to have a smart SEO strategy in place in order to get anywhere with Millennials – and all other consumers, for that matter. All that aside, many businesses make the mistake of underestimating the true power of SEO and think it is as easy as 1-2-3. Sure, SEO is all about creating well-written, engaging, and optimized content, but that’s just the half of it. In order to be successful when it comes to organic traffic growth, there are a handful of things marketers don’t always tell you that you should be aware of. Furthermore, there are several misconceptions about the role of SEO as well as a range of challenges that need to be addressed in order to better understand what a smart SEO plan entails. SEO is a complex world – and the only way to truly launch a successful digital marketing campaign is to dig down deep and uncover all the secrets and little known facts about SEO.
Before we dive into some of the most important – and lesser known – facts about SEO, we have a confession. No matter how hard you try and how committed you are to launching an SEO plan that will actually work, what will work and what won’t can’t always be predicted. If you have any previous experience with SEO, you probably know exactly what we are talking about. Sometimes you work and work at SEO and nothing appears to work, then all of a sudden – bam! – your social media post or blog is bringing in more traffic than you know. When this happens, it can be both exhilarating and frustrating at the same time. To better explain why this happens, let’s look at a few secrets to a successful SEO strategy:
- It isn’t just about creating engaging content. Now this may seem contradictory, as we’ve talked a lot in the past about how ‘content is king’. While this is true, it isn’t all there is. One of the biggest mistakes made in SEO campaigns is to think that great content is all you need in order to get results. However, there are a few other important factors besides content, one of which is promotion or marketing. If the content is good and promoted the right away, your chances of success will be much higher.
- Not every single post will gain traction, and that’s OK. Even if your content is good and you have great promotion, it is not uncommon for a post or blog to go unnoticed. While many mistakenly think this means the campaign isn’t working, that’s simply not true. In fact, research indicates that a majority of many company’s organic search traffic actually comes from a fairly small percentage of your overall content. So, what does this mean? If you notice many posts that you thought would do well are falling through the cracks and a small percentage of others are doing well, take a deeper look into what is making this fraction of posts do so well. At this point, you may want to reoptimize your less successful content and reevaluate your overall strategy.
- Don’t underestimate the power of links. You may have heard otherwise, but we cannot stress how important backlinks truly are to growing organic traffic. While many people think that links aren’t really that important, they are wrong. When it comes to driving traffic, keywords and backlinks are the most important factor. Why is this important? For starters, backlinks are the thing that will ensure your content ranks well and they also are what bring people to your website, which should in turn increase your overall customer base.
We hope you now have a better idea of what needs to be done in order to create a smart and successful SEO strategy. While many people think they have a good grasp on SEO, this isn’t always the case. To learn more about the importance of SEO for your business, please contact Tech-Critic today. As Frisco’s leading digital marketing agency, we are here to help you better understand your online marketing plan and truly use the power of the internet to grow your business.