The medical profession is one of the most valuable, and most competitive, verticals within local SEO. Why? There are many reasons. Firstly, the value of acquiring a new medical customer is often very high, especially compared to an industry like, for example, restaurants.
Additionally, the medical industry is almost 100% based in direct-response marketing, which is an ideal for for SEO. In other words, when someone needs a doctor with a certain speciality, they’ll generally always go straight to Google. More general “branding” campaigns don’t make as much sense for local doctors – no amount of clever marketing is going to make someone visit a cardiologist just for fun!
For these reasons, the doctors and medical clinics often see amazing results in their SEO campaigns. However, the medical industry is unique, and Dallas-based doctors looking for SEO improvements should keep the following tips in mind:
- Use both medical keywords and layman’s terms. An informed patient who’s been searching through WebMD might know the specific medical term for their condition. On the other hand, the average layman will probably just search for common words like “pain in joints”, or similar. Having both types of keyword on your site – the medical and the general – will help you rank for the widest range of searches.
- Local is everything in medical SEO. Don’t bother on any marketing programs that aren’t specifically local to your most relevant cities. Instead, focus on optimizing your website with local keywords, claiming and managing your local profiles, running and optimized local AdWords campaign, and reaching a local audience through social media. The more you can localize all of your marketing and SEO efforts, the more effective your online marketing will be.
- Focus on quality content with a local spin. The medical profession is one with very rich content development and marketing opportunities. Every medical speciality will have a huge range of potential topics for articles, blog posts, social updates, and more. By taking this content opportunity and localizing it with your own unique expertise and keyword targeting, you’ll be able to serve your users well and draw traffic from a diverse set of keywords.
Hopefully these tips will help your medical office or clinic in Dallas or the DFW area improve your local SEO results. If you’re interested in learning more about local SEO for doctors, Tech-Critic would be happy to offer you a free consultation. Please contact us today to learn more.