For many business owners, SEO is all about attracting new visits in a unique and memorable way. While this is undoubtedly a huge part of any organization’s SEO strategy – and digital marketing plan overall – it’s not all there is. It can be difficult not to get stuck on focusing all your efforts on optimizing your website for new visits, but it is important to take a step back and also spend some time working on how to provide current customers with the information they need in a unique and attractive manner. In fact, it is absolutely critical for businesses to make sure they are setting themselves apart from the competition and provide their current customers with what they need in order to remain loyal.
We have talked at length about the importance of content when it comes to social media, SEO, and many other forms of digital marketing, and this is once again of importance. For current customers to remain interested and continue to offer their allegiance to your company, it is absolutely imperative that they are a focus and that their needs are fulfilled. While it is undoubtedly important to focus on bringing in new clients and reaching a wider audience base, you are nothing without your most loyal customers. This is why it is critical for you to not only focus on content, but on making sure you are using the right keyword. It’s no secret that keywords are tough, especially when you are past the point of just reaching new customers and instead working to keep your current audience satisfied, loyal, and always interested.
In order to help you take your SEO strategy to a whole new level, we’ve compiled a list of tips to help you not only bring in new customers, but keep your current ones happy and forever loyal:
- Identify consumer needs. The first step to figuring out how to keep your current customers loyal and coming back for more is to identify their needs. What about your brand do they respond to the most? What made them become a customer in the first place? What drives their curiosity? You can start by surveying your website visitors and seeing what they have to say. These online tools are a wonderful way to gain insight and a better understanding of your customers, which will in turn help you tailor your information to something they will respond to.
- It’s all about the keywords. As mentioned above, the secret to holding onto your customers and creating a sense of brand loyalty is to really sit down and figure out which keywords work the best. Nowadays people often use voice search and spend a lot of time researching on their mobile devices, which presents new challenges for business owners. We can no longer simply target one keyword or phrase, we must figure out how our customers are searching and then adjust our keywords according to the platform/device.
- Pay attention to customer support and reviews. Today more than ever it seems customers are not afraid to share their opinion of your service or product, both good and bad. It is much easier to field questions and assess what kind of experience your customers are having, which can in turn help you adjust your strategy accordingly. Furthermore, a recent study indicates that upwards of 90 percent of consumers say their buying decisions are strongly influenced by online reviews, which is HUGE. Encourage your customers to leave reviews and make this a part of your business plan, you can thank us later.
To learn more about the importance of reaching beyond the basics with your SEO strategy, please do not hesitate to contact Tech-Critic, Arlington’s leading digital marketing agency.