2021 Will Be a Tough Year for Businesses
As 2020 comes to a close, it’s time for businesses to start looking to the new year and the opportunities it presents. 2020 has been a tumultuous year for everyone. Regardless of the industry, companies all across the world have felt the impact of the COVID-19 pandemic. While the potential for a working vaccine is promising, the way many businesses operate has changed.
Consumer trends have changed dramatically due to the pandemic. As such, you must keep that in mind when you plan for the new year. Much has changed, so you need to take the necessary steps to ensure your business is ready for the new year.
While it might seem like a hassle, preparing your business for the new year is the best thing you can do to ensure your success. Doing so will provide you with an established set of goals, as well as a defined game plan on how you intend on accomplishing those goals. With 2020 coming to an end, it is time to prepare your business for 2021.
Tech Critic understands preparation better than anyone. We recognize the value and importance of preparing your business to set you up for success. Are you ready for the new year? Give Tech Critic a call today and let us help you in preparing your business for 2021.
Review Your Marketing Strategy
Before you do anything else, you need to take a closer look at the marketing strategy you ran in 2020. As is the case for most businesses, 2020 did not go as planned. The pandemic made it nearly impossible for companies to reach their set goals, while many had to close their doors for good due to the stress of the pandemic.
Take this time to review your strategy. Since the pandemic is still ongoing, you might have to make significant adjustments to meet your goals. While 2020 didn’t go as planned, 2021 might be much of the same thing.
Take a step back and ask yourself some essential questions:
- Were we affected by the pandemic? If so, how badly?
- What marketing channels did we use? Did we focus more on one over another?
- Was our message consistent across all of our marketing? Were consumers able to discern who we are and what we do?
- Did we allocate more money to one avenue than others?
- Who is our target audience? Did we leave anyone out? Did the pandemic introduce us to a new audience or remove an audience?
- Did we put our business in front of the right audience?
- How did our competitors do in the pandemic? Did they find success, or did they struggle? What did they do right or wrong?
- What worked for us in 2020? What didn’t work?
2020 was a challenging year for everyone, so it’s vital to understand where you stand heading into 2021. Use data from your review to inform your decisions moving forward.
Optimize Your Website for Mobile
Mobile devices account for over half of all web traffic worldwide. Furthermore, consumers are using their smartphones to shop online more than ever. 42% of holiday shoppers will use their phones to make purchases this holiday season. In 2020, an estimated $28.1 billion will be spent using smartphones.
While it may seem obvious, we still need to stress the importance of optimizing your website for mobile users. With so many people accessing the internet and making purchases via smartphones and other devices, it would be a mistake not to optimize your site.
Users expect a smooth and quick experience on mobile sites. Research shows that 53% percent of mobile users will leave a site if it takes longer than three seconds to load. Furthermore, Google has now made site speed and mobile-friendliness mobile ranking factors.
Consumer behavior has shifted during the pandemic. More users are accessing the internet to make purchases than ever before, often using their smartphones to do so. Moving forward, it appears that consumers will continue these trends even after COVID-19 is over, so optimizing your site for mobile users is vital.
Put an Emphasis on Social Media
With each day, consumers put more and more stock into social media. 71% of consumers reported that they were more likely to make a purchase based on a referral on social media. Forbes goes on to say that companies’ social media posts impact 78% of consumers’ purchases.
As you can see, social media plays a pivotal role in securing revenue. The pandemic may have also changed how consumers use social media, as well. Research has shown that people are using social media more during the pandemic. If you see how social media can increase your sales, and you know that people are using these platforms more, why wouldn’t you put an emphasis on your social media presence?
Pump Up Your Email Marketing
Email marketing often gets overlooked when creating a marketing strategy, but it is an effective tactic that is often an excellent source of ROI. For every $1 you spend on email marketing, the average ROI you can expect is $42. Furthermore, 59% of consumers admitted that marketing emails influence their purchasing decisions.
42.3% of American consumers subscribe to email lists to receive savings and discounts. Additionally, about one out of three email subscribers have purchased from a brand that sends them emails.
Email marketing should play a large role in your marketing strategy in 2021. It is a simple and easy way to keep consumers (as well as potential consumers) in the know. They also help improve your ROI. As more consumers shop online in the future, email marketing will play a key role in your success.
Update Your Online Presence
When was the last time you updated your business website? Even if you think your website is fine just the way it is, you should be updating your website regularly. We are not suggesting creating a brand-new website and give your site a complete makeover (however, that is not a bad idea).
By taking the time to update your website, you ensure that everything is functioning as it should, and the content is up to date. Not only that, but Google will reward you for showing that you are committed to your website. With more consumers shopping online than ever before, having a fully optimized site that offers a smooth user experience is vital.
2020 was a challenging year for most businesses. To no fault of their own, many marketing strategies did not live up to their expectations. Fortunately, as we learn more through the pandemic and gain a solid understanding of changing consumer behaviors, you can begin preparing your business for the new year. Give Tech Critic a call today to learn how we can help you.