When it comes to SEO, many small business owners can feel lost. SEO is a complex topic, and most business owners are too busy focusing on running the actual business to really understand the specific mechanics of search engine optimization. However, the reality is that …
Small Businesses Can’t Ignore Mobile Marketing
The digital community has been talking about mobile for years. We’ve seen mobile grow from just a tiny slice of the web, to an overwhelming aspect of technology. In our day-to-day lives, mobile devices are playing a greater role than ever, helping us share, connect, …
Understanding SEO for Yahoo and Bing
Today, when people say “search engine”, they usually mean Google. When business start on SEO campaigns, they’re usually hoping to improve their rankings on Google. However, as an industry we need to remember that while Google does certainly dominate the American search landscape, Yahoo and …
Google Launches the Pigeon Algorithm to Improve Local Search Quality
Towards the end of July, Google launched a new local search algorithm which is aimed at improving the quality of local search results. Though Google has not officially named this update yet, the SEO community has taken to calling this update “Pigeon”. The details of …
How Does a Search Engine Actually Work?
These days, pretty much everyone has heard of SEO, and most small business owners have started or at least considered some kind of SEO campaign. And while most people are generally aware of what SEO does, not many people really understand how search engines work, …
Technical SEO Basics that all Marketers Should Know
These days, much of the SEO and online marketing discussion tends to focus on content marketing, social media, user engagement, and other more human elements of the online marketing mix. However, marketers and small business owners should be aware that a fair amount of technical …
Conversion Rate Optimization Tips for Small Businesses
One common mistake that small businesses in Dallas make when getting started with SEO or online marketing is focusing exclusively on traffic or Google rankings. While of course getting high ranks and improving traffic are important marketing goals, they aren’t what really matters for your …
Google Launches “My Business” to Help Small Business Owners Get on Google
Google’s local platforms have undergone many changes. From the older “Google Places” system, to the more recent Google+ Local, and a few products in between, the overall Google local landscape has become confusing for many local business owners. In an attempt to simplify the system …
Understanding Google’s Algorithms – Part 3 of 3 – Google Hummingbird
We’ve already covered two of Google’s most important recent algorithm updates – Google Panda, and Google Penguin. In this post, we’ll talk about the 3rd and most recent major update to Google: a major search update called Google Hummingbird. Hummingbird is generally the most poorly …
Understanding Google’s Algorithms – Part 2 of 3 – Google Panda
In our last post, we talked about Google Penguin, an algorithm which focuses on backlinks and off-site SEO. In this post, we’ll talk about Google Panda, which over the last couple of years has had a huge impact on Google’s on-site SEO factors. If you’ve …