In 2015, Google said the majority of their users searched from mobile devices. In 2016, Google announced they’ve begun experimenting with mobile-first indexing. In 2018, half of all webpages were indexed by Google’s smartphone Googlebot, or web crawler. Fast forward to present day, Google came …
Summer Marketing Techniques
Summer is a Slower Time of Year for Some Businesses Summer is an exciting time of year. The days are longer, and the weather is warmer. People tend to spend a great deal of their free time outside, soaking up the sun. Children are out …
Disney+ and Apple TV Plus: The Future of Streaming Services
Streaming Services are Continually Evolving In the span of just a few short years, streaming services have swiftly taken the driver seat as most viewer’s way of consuming content. Whether they wish to watch T.V. shows, movies, sports, or the news, streaming services have taken …
Social Media’s Critical Role in Digital Marketing
There are 3.2 billion social media users worldwide Digital marketing has swiftly moved to the forefront of most businesses’ plans when it comes to marketing their company. With technology constantly improving and the internet connecting people all over the globe instantly, it has become a …
Effects of the Disney/Fox Merger
Early in the morning on Wednesday, March 20th, Disney closed in on their $71.3 billion acquisition of 21st Century Fox assets, dwarfing their 1995 purchase of Capital Cities/ABC. This is the largest acquisition in the 96-year history of Disney. The closing of this merger ends …
How Slow Page Loading Undermines Your Conversion Rates
With consumers being introduced to more and more advancements in technologies, their expectations for the performance of these innovations are high. They expect things to work efficiently and quickly. Smartphones and mobile devices have become extremely popular for consumers to search online. Most of these …
What Affects Your Facebook Search Results (and What Doesn’t)
Facebook has had a trouble-filled past few years. They have faced a lot of criticism with how they handle privacy and the security of user’s personal information. From their fight against the spread of “fake news” to their mishandling of 87 million Facebook user’s data …
Valentine’s Day Marketing Ideas for Small Businesses
With Christmas having ended and New Year’s just passed, there is little room left to begin planning a marketing campaign for Valentine’s Day. This holiday is the perfect time to try to increase profits and traffic for your business due to Valentine’s Day’s strong relationship …
The Best and Worst Super Bowl Ads of 2019
Super Bowl Sunday is the greatest celebration of American football all year. Outside of the game, it features a bevy of celebrity appearances, the often-divisive halftime show, and the widely anticipated and scrutinized Super Bowl commercials. Every year these ads have become more and more …
How to Use Chatbots To Generate Holiday Leads
We live in a day and age that people turn to the internet for nearly all of their needs. During the holiday season, people are especially dependent on the inter-web to fulfill all of their holiday duties. That is why it is so important that …