Social Media is a Powerful Marketing Tool Many businesses are beginning to realize the importance of social media to increase their digital presence and success online. They see the benefits it has when it comes to spreading brand awareness and generating new leads. However, they …
How Technology Has Changed Education
Technology Continues to Change How Classrooms Operate We are living in a technological age in which every day sees innovations in some form of technology. These advances have greatly impacted many areas of human life, including communication, news, medicine, and more. One aspect that greatly …
Why Custom Websites are Better than Template Websites
Template Websites May Be Cheaper But Offer Fewer Benefits The days of promoting your business have changed drastically over the years. With the growth of the internet, most businesses have made it a priority to make their presence felt online. Many businesses already have a …
How to Improve Your SEO Ranking
Ranking High on Search Engine Results Can Improve Your Business The internet continues to evolve and change as the years go by. While it is still relatively young, the internet has seen astronomical improvements and changes. Most businesses have created an online presence for themselves …
Understanding Retargeting
Retargeting Helps Keep Your Brand in Front of Customers Within the world of digital marketing, marketers have a plethora of tools and techniques at their disposal. Some work better than others, but each has its special place in a marketing campaign. One such strategy that …
The Power of Pairing Google Ads and Google Analytics
Linking Google Ads & Google Analytics Can Lead to Great Success The world of online advertising has gotten increasingly more and more complex. There are more businesses on the web now more than ever, and more users actively searching for products and goods than ever …
The Importance of an Optimized Website
Optimized Websites Often Rank Higher on Search Engines The digital realm has become an increasingly important aspect of growing and improving your business. Your business’ website has now become the new storefront for your company regardless of the products or services your offer. In order …
Understanding Accelerated Mobile Page
Accelerated Mobile Pages are Improving User Experiences Google has been making a concerted effort in trying to make the mobile experience for users much easier and faster. All businesses and web developers should put a high priority on optimizing their pages for mobile users, creating …
Mobile-First Indexing and What It Means for Businesses
In 2015, Google said the majority of their users searched from mobile devices. In 2016, Google announced they’ve begun experimenting with mobile-first indexing. In 2018, half of all webpages were indexed by Google’s smartphone Googlebot, or web crawler. Fast forward to present day, Google came …
Summer Marketing Techniques
Summer is a Slower Time of Year for Some Businesses Summer is an exciting time of year. The days are longer, and the weather is warmer. People tend to spend a great deal of their free time outside, soaking up the sun. Children are out …