Retargeting Helps Keep Your Brand in Front of Customers Within the world of digital marketing, marketers have a plethora of tools and techniques at their disposal. Some work better than others, but each has its special place in a marketing campaign. One such strategy that …
The Power of Pairing Google Ads and Google Analytics
Linking Google Ads & Google Analytics Can Lead to Great Success The world of online advertising has gotten increasingly more and more complex. There are more businesses on the web now more than ever, and more users actively searching for products and goods than ever …
The Importance of an Optimized Website
Optimized Websites Often Rank Higher on Search Engines The digital realm has become an increasingly important aspect of growing and improving your business. Your business’ website has now become the new storefront for your company regardless of the products or services your offer. In order …
Understanding Accelerated Mobile Page
Accelerated Mobile Pages are Improving User Experiences Google has been making a concerted effort in trying to make the mobile experience for users much easier and faster. All businesses and web developers should put a high priority on optimizing their pages for mobile users, creating …
Mobile-First Indexing and What It Means for Businesses
In 2015, Google said the majority of their users searched from mobile devices. In 2016, Google announced they’ve begun experimenting with mobile-first indexing. In 2018, half of all webpages were indexed by Google’s smartphone Googlebot, or web crawler. Fast forward to present day, Google came …
Summer Marketing Techniques
Summer is a Slower Time of Year for Some Businesses Summer is an exciting time of year. The days are longer, and the weather is warmer. People tend to spend a great deal of their free time outside, soaking up the sun. Children are out …
Disney+ and Apple TV Plus: The Future of Streaming Services
Streaming Services are Continually Evolving In the span of just a few short years, streaming services have swiftly taken the driver seat as most viewer’s way of consuming content. Whether they wish to watch T.V. shows, movies, sports, or the news, streaming services have taken …
Social Media’s Critical Role in Digital Marketing
There are 3.2 billion social media users worldwide Digital marketing has swiftly moved to the forefront of most businesses’ plans when it comes to marketing their company. With technology constantly improving and the internet connecting people all over the globe instantly, it has become a …
Effects of the Disney/Fox Merger
Early in the morning on Wednesday, March 20th, Disney closed in on their $71.3 billion acquisition of 21st Century Fox assets, dwarfing their 1995 purchase of Capital Cities/ABC. This is the largest acquisition in the 96-year history of Disney. The closing of this merger ends …
How Slow Page Loading Undermines Your Conversion Rates
With consumers being introduced to more and more advancements in technologies, their expectations for the performance of these innovations are high. They expect things to work efficiently and quickly. Smartphones and mobile devices have become extremely popular for consumers to search online. Most of these …