Tis the season to be jolly! Well, maybe it’s not Christmas or Hanukkah time yet, but it is, none the less, the holiday season. Halloween is coming up pretty close, Thanksgiving is around the corner, and before you can blink, it will be Christmas and Hanukkah time. So, what does this mean for you and your business? Well, it’s good news; It means you have a lot of opportunity to utilize the holiday season to benefit your company with relevant marketing campaigns. And because it is October, the holiday season is in bloom; Therefore, the time is now to get going on your holiday marketing plan!
And yes, though these times are happy times, they can also be a bit stressful. There is so much to do in so little time. But make a plan and organize it properly. Start now, and you’ll be set. The first thing you need to do is come up with the objectives for your holiday marketing plan. After the objectives and goals are set in place, it’s time to develop your various strategies. Finally, once everything is in order, the implementation of the strategies can take place. Keep on keeping on – reading that is – and we will give you a bit of a push in the right direction as to where to start with your holiday marketing plan.
Be website ready
First off, make sure your website is ready to handle the overload!! (An overload, of course, only, if you have successfully implemented your digital marketing strategies) … But what we mean is, holiday season is an internet frenzy! So many people have resorted to doing their shopping online to avoid the busy malls and department stores. And if not purchasing, they go online to at least do their browsing, so it’s quite important that your website is optimized to handle the traffic. Don’t forget to get in the spirit! Tweak your website here and there to show your holiday spirit.
Be mobile ready…
Don’t forget, as a part of your website tweaking, to make sure that your website is highly mobile friendly. These days, people do their online browsing from wherever they are, and a lot of the time this means from their smart phone. Make sure your website has a very high quality mobile layout and response time.
Social media is your friend
Social media is your friend. Yes, sometimes social media marketing is scary, but we promise, it is your friend; you just have to go about it the right way. So, whatever your holiday marketing plan entails, make sure that there is a strong focus on your social media game. All the holiday fanatics will be super excited to see the festivities when they browse through their feed, and it is a great way to draw consumers in. And if you want to make sure you are doing it right, you can do what many other businesses are doing and place your fate (with confidence) into the hands of a social media marketing agency in Dallas.
Holidays are all about the visuals and the colors – the oranges, greens, browns, and reds for fall, the orange and black and purple for Halloween, and of course, the red and green for Christmas. Utilize these colors and work on your aesthetic appeal. Use high quality images and fun videos to accompany you in your marketing plan. Get the people engaged with your content!
Now is the time to hustle when developing your holiday marketing plan. There truly is so much to do, and so little time. But, the good news is, if you are looking for someone to help you in Dallas with online marketing, the search is over. Here at Tech-Critic, we are an innovative team of experts that are excited to help you take things to the next level when it comes to your digital marketing. Contact us today, and let us show you what your business is capable of