Whenever Google sends out new algorithm updates it seems to wreak havoc and cause serious issues for web developers and business owners alike. One of these such updates – the Penguin update – did just that in December of 2014. Prepare yourself, because it’s happening again. Google’s Webmaster Trends Analyst, Gary Illyes, recently confirmed on Twitter that the next Penguin update will launch at the end of 2015. So, what does this mean for you? The first step is being aware that the update is going to take place, that way you won’t be caught off guard and scrambling to get everything in order. Unfortunately, this update hasn’t been refreshed automatically in the past, but since we know it’s coming this time, we actually have the chance of recovery. The best defense to any future impact of Google algorithm updates is preparation. With Penguin 3.0 just a month out, now is the time to get your business ready and have a plan in place to make the transition a little smoother.
What Will the New Update Look Like?
According to industry experts, Penguin 3.0 will likely be a real-time version, meaning that websites may be impacted immediately when Google detects spammy links. As soon as these spammy links are removed, those websites should be able to make an immediate recovery. While times certainly have changed and we are seeing fewer and fewer spammy links out there, this isn’t to say they don’t exist. As with any algorithm updates, some will come out on top and some will struggle. Again, the best way to make sure you are one of the winners is to be prepared and take action now. As a full-service digital marketing agency, Tech-Critic will be able to walk you through the new update and ensure all your ducks are in a row, so to speak. It is our intention to make sure your website has been looked over and that you are poised for the new update.
How to Prepare and Avoid Penalties
There are a few things you can do in order to get ready for the Penguin 3.0 update that will be introduced this month. In order to avoid incurring any penalties from Google, you should do your best to stay away from ‘shady’ tactics. Google has made it their mission to improve the user’s overall experience, which means that every website is under more scrutiny than ever. The user is looking for quality and value, and Google intends to give it to them. Here are a few things you can do to prep for to inevitable Penguin update:
- Look at Traffic Fluctuation
The Penguin 2.0 update caused a lot of problems for many, one of which involved website traffic. Web developers everywhere noticed a sharp decline in traffic with the Penguin 2.0 update immediately following its release. In order to prevent this from happening, it is important to keep your website healthy and be aware of what your normal inbound traffic and fluctuations look like. Have your traffic data analyzed sooner than later so you know whether you are a victim of the Penguin, or if that is just how your traffic normally looks.
- Optimize Your Internal Links
While external links get the most attention with any Penguin update, and rightfully so, it is also important that you look at your internal links. While they may not have a huge impact on your rankings, they do play a major role in how search engines crawl your site. Since you have control over these links, do yourself a favor and make sure they are optimized before the update rolls out.
- Follow and NoFollow Links
If you aren’t sure how many follow and nofollow links you have, it is time to conduct an inventory. You need a combination of both links in order to promote good SEO, and Penguin will be angered if you are using too much of either one, so tread lightly.
- Anchor Text Distribution
This may seem like a no-brainer, but it is so important that we must mention it. The best way to avoid having any issues with the new Penguin update is to make sure that all of your links don’t include exact-match anchor text. Go through all your external links and make sure they vary by brand, URL, long-tail keywords, and non-descriptive keywords.
Taking a good long, hard look at your website will be worth your time and effort and help better prepare you for the Penguin 3.0 update, we guarantee it. As the update rolls out, ongoing monitoring will be your saving grace and should help you discover any problems that pop up with the new update. To learn more about how your website may be affected by Penguin 3.0, please contact Tech-Critic today.