These days more people than ever before are using their mobile devices to shop, browse the internet, make appointments, check their social media accounts, and so much more. With this in mind, it is no wonder that mobile-specific ad copy has become so important. Being able to attract mobile users and draw them to your website by way of smart, informative content is an absolute must in today’s world. According to Google and Bing, click-through rates (CTRs) of mobile-optimized ads have increased exponentially in recent months. In fact, mobile-optimized ads have a 97 percent higher CTR than all others. This is huge, and clearly shows that consumers are more mobile-centric than ever these days.
It is no secret that content creation is at the center of any good digital marketing campaign – whether talking about social media, blogs, or ads. The content must be creative, concise, and written with the intention of engaging the target audience. This is even more important when it comes to ad copy for mobile devices, as people are accustomed to quickly scrolling through, often not even reading the content they are looking at. Therefore, you must be able to draw people in with great copy and mobile-specific ads.
All digital marketing campaigns should be analyzed from a mobile standpoint in order to ensure compatibility, content readability, and overall function. By taking the time to not only optimize your campaigns for mobile, but create mobile-specific ad copy, you will be one step ahead of your competitors.
Here now are a few smart tips to help you create mobile-specific ad copy that will truly pop and draw in customers:
- Focus on Your CTAs – The intention behind all mobile ads is to raise brand awareness and attract people to your website, right? With that in mind, it is imperative that your CTAs (call-to-actions) are visible, strong, and simple.
- Promote What Makes Your Brand Standout – There are so many different brands out there today, which is why it is so important that yours stands out. Highlight what makes your brand unique and different in your ad copy, as this is far more likely to draw people in.
- Consider Ad Placement – While mobile screens are certainly getting bigger, they are still fairly small in comparison to laptops and even tablets. With this in mind, it is imperative that your ad has good placement.
- Think Local – Recent stats indicate that local searches from smartphones far outpace PCs, in most age groups. Because of this, be sure your ad is optimized for your local audience and is showing up on local news sites and other relevant websites. Furthermore, the majority of mobile consumers are looking for local results. In most cases, they expect search results to be within five miles of their location when searching from a mobile phone. This means that many mobile searchers are looking to take action immediately, which is good news for you as long as you play your cards right.
Research indicates that 70 percent of all conversions occur within five hours of a mobile search. This shows just how powerful mobile search is and how influential it can be when it comes to changing a consumer’s opinion or turning them into a customer. To learn more about the importance of mobile-specific ad copy, please contact Tech-Critic today, Arlington’s leading digital marketing agency.