It seems there are always new digital marketing trends popping up, especially these days. One of the most impactful trends we have seen as of late is the “mobile first strategy”. Research indicates that the majority of internet traffic today is coming from mobile devices rather than desktops or even laptops. This is why it is absolutely imperative that your brand is creating and catering content to the mobile user. Brands that fail to do this are at risk of losing potential customers in the blink of an eye. By taking a moment to not only understand who your audience is, but ensure you are taking a “mobile first” strategy, you will be increasing your reach and solidifying your brand as a leader.
According to statistics, there are now more than 7.7 billion mobile devices in the world. As you can imagine, the United States is at the center of this and is one of the top mobile users. Mobile marketing has become extremely powerful for marketers and brands alike, as it allows for a much wider reach and the chance to introduce users to something new and exciting. Yet another incredible benefit of taking the ‘mobile first’ approach is that it allows you to reach your audience in a more personal and real-time way. These days consumers are far more likely to support and give their business to brands that they feel connected to, rather than those that simply push their product or service on you without any personality. This is why it is so important that you are thinking about mobile users when developing your digital marketing strategy, because if you aren’t, you will be missing a big opportunity.
Why Mobile First is a Must
It is important to keep in mind that “mobile first” doesn’t simply mean optimizing your content for the mobile platform. You must take a thorough approach that ensures all content, ads, and social media posts are personalized for the user “on-the-go”. The lifestyle of today’s consumer is quite different than it was in the past – people today are constantly on their mobile devices, using them for everything from scrolling through Instagram and Facebook to emailing, shopping, and everything in between. Moving forward, we expect mobile interaction to be an integral part of marketing and catering to your customers. Consumers are attached – if not addicted – to their mobile devices, which is why it is important to take this into consideration when developing your brand marketing strategy. To help drive this point home, we would like to point out that 79% of all smartphone users have their phone on, or near them, for all but just two hours of their day. This may come as a shock to some, but to others it makes sense.
There are numerous different ways you can integrate mobile marketing strategies on a day-to-day basis, including:
- Mobile video
- Short, concise content
- Interactive content
Our attention spans are waning, which means it is more important than ever to put out interesting, relevant content that won’t take up too much time. This is especially the case with a “mobile first” strategy, as people’s attention spans are even shorter when using smartphones. Curious how you can implement a strong and effective mobile marketing strategy in today’s landscape? Give Tech-Critic a call, Arlington’s leading digital marketing agency.