It’s Official: Penguin 4.0 is Here

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penguin-4-0After several years spent perfecting their algorithm, Google has announced that the wait is over and Penguin 4.0 has rolled out. Penguin 4.0 has been highly-anticipated by many industry experts, as the last algorithm update came in 2014 (Penguin 3.0). First launched in 2012 with the intention of catching – and stopping – websites that were spamming search engine results, Penguin is one of Google’s many important algorithms because it sends clues through the vast channels of the web in order to ensure results show exactly what you are looking for. In a nutshell, Penguin goes after inorganic links – those bought or placed with the intention of boosting search rankings. Prior to Penguin, bad links were everywhere.

Since Penguin 3.0, Google’s team of developers and creators have been testing and working out all the kinks with the latest installment, waiting until it was foolproof to launch. There are a host of impressive new features that come along with Penguin 4.0, some of which we will touch on below.

What’s New?

With Penguin 4.0, Google actually took the time to listen to webmasters to see what changes were most important to them. This is perhaps one of the reasons why it took so long for the algorithm to go live, but from what we have seen thus far, it was well worth the wait. Some of the top features of Penguin 4.0 include:

  • Data is now refreshed in real-time – This is huge, as it means that changes will be visible much faster. In the past, the list of sites impacted by Penguin was refreshed from time to time, but not all at once in real-time. Thanks to Penguin 4.0, data is refreshed much quicker, typically right after a page is reindexed and rerolled.
  • Penguin is now more granular – This means that Penguin has the ability to devalue spam simply by adjusting ranking based on spam clues, instead of the entire website. This is a huge improvement because it allows specific pages to receive penalties rather than the whole domain. In the long run, this is a much fairer way to go.

These are the two main takeaways from the Penguin 4.0 update, and they are huge. With these updates – namely the fact that data is now refreshed in real-time – many people are wondering how their website will be affected.

Will This Change Things?

Again, websites that use unnatural links will now be penalized in near-real time. The flipside of this is that sites will have the advantage of recovering from a penalty very quickly once the bad links are removed or disavowed. The idea behind this is to weed out those who are trying to get around the system – or algorithm, if you will – and use tactics that are not inline with Google’s policy. While in the past some were able to slide by unchecked, Penguin 4.0 means this is no longer the case. In fact, the Penguin will likely catch you before you even realize it, making it so you must change your ways.

One of the top benefits of Penguin 4.0 going real-time is that it will get a whole lot closer to actually reaching its goal of catching spam link profiles as soon as possible. Google is all about quality and displaying search engine results that actually give the customer what they are looking for. Thanks to the Penguin update, low-quality sites will no longer rank well in the search results. In order to beat out your competitors and bring in new business, it is important that you take the time to understand Penguin 4.0 and find smart ways to display your links. Google is all about quality, relevant content, which is what we should all be aiming for anyway, isn’t it?

To learn more about this new update, please do not hesitate to contact Tech-Critic, an Arlington-based digital marketing agency.

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