These days, most people browse the web via their mobile devices instead of their desktop or laptop computers. Frankly, most people do it all from their smartphones. From socializing, to shopping, to routing their way to their destination via Google Maps, people can use their smartphones for most everything they need that connects them to the digital world. So, when so many people are using their smartphones to browse the internet and search for things online, as a business, you should realize how important it is that your website be mobile-friendly.
Why your website should be very mobile friendly
#1 More people are using smartphones to find things online
More and more people are using their mobile devices over traditional computers and laptops to browse and use the internet. According to a research company, statistics gathered in 2016 determined that for the first time smartphone website visits were rising above desktop visits, at 51.3% of pages being loaded on mobile devices. We are quite sure that since then, the numbers have only gone up.
#2 It will help to increase your visibility
You want people to find you on their smartphone searches, as a study found that 50% of consumers who search for a business on their smartphone actually go and visit the business with a 24 hour period.
#3 People aren’t patient
If someone can’t access your website online, it is likely that they will just move on to the next option. Consumers aren’t patient and there is typically plenty of competition for them to move onto to get what they need.
#4 It will increase your SEO rankings
In fact, Google uses mobile-friendliness as a significant fact to determine rankings when it comes to SEO. If your site isn’t optimized to be mobile friendly, it is highly likely that you will be placed lower in the search rankings. If you have noticed low numbers in your site’s traffic lately, it maybe is time to check and make sure that your website is optimized properly for mobile browsing.
How to check if your website is mobile friendly
#1 Google’s mobile-friendly test
If you enter your website’s URL into Google’s Mobile-Friendly Test, it will then let you
know if your page is mobile friendly or not. If your site does pass this Google test, then you will be notified by a green banner. If not, then you will be told and also given a few reasons as to why.
#2 The W3C mobile OK Checker
This tool is offered by The World Wide Web Consortium (W3C) and is a great tool for website developers specifically. You will be given a plethora of information as to your websites mobile friendliness, integrated into detailed reports.
This tool is much more useful for those people who operate better off of visual representations. By showing you how your website looks on various devices, you will be able to get a much better idea as to what needs to be repaired or tweaked.
We know that all the strategies involved in digital marketing can be quite overwhelming, which is why so many businesses are turning to the experts when it comes to Dallas mobile web design. Here at Tech Critic, we are a team of digital marketing experts that will observe your business from the inside out and decide upon a specific and customized plan to help your business succeed. Contact us today, and let us show you what your business is capable of.