The Time to Start Planning for 2020 is Now
2019 is finally coming to a close. As we approach the holiday season and the beginning of a new year, it’s time to take a retroactive look at your business’ year. Did you accomplish all your goals for the year? Did you employ new marketing tactics throughout the year? How did they do? It’s important for businesses to get an idea of how well their marketing campaigns went over the year to help them craft a new plan for the following year. However, you may be one of the many businesses asking if it’s too early to start planning for 2020. Frankly, it is never too early to begin planning.
While 2020 is still a few months away, your business can set itself up for success in the early stages of the new year by creating a plan early. By now, you should have an idea of what worked and what didn’t in 2019. Your business should utilize this information to help guide your digital marketing campaign in 2020.
Tech Critic keeps an ear to the ground when it comes to all of the changes in the world of technology and digital marketing. We possess years of experience helping businesses make the most out of their online presence. We are here to help you begin early planning for 2020.
Beginning Early Planning
Technology and the world of digital marketing are constantly advancing. While traditional marketing only saw advancements every few years, digital marketing sees advancements every few months or weeks. The world is constantly changing. If your business doesn’t stay connected and aware of all of the changes in the world, it will surely pay the price.
It’s important to take a look back at your 2019 as a whole to figure out what marketing techniques were successful and what techniques hurt your bottom line. Some may have worked this year but may not work as well next year.
There are several ways you can use 2019 to inform you how to plan for 2020, including:
- Review insights and data to see what advertisements improved your sales funnel
- Send out customer surveys asking customers over the past year what they liked and what could be improved
- View successful competitors and how they marketed their services
These are only just a handful of ways you can begin planning for 2020.
Staying on Top of Upcoming Trends
As we have mentioned, the world of technology and digital advertising are constantly changing. What worked for you this year, may prove to be not near as effective in 2020. You have to keep educating yourself about the upcoming trends in the worlds of advertising and technology if you expect your businesses to succeed.
Every year, there seem to be more and more strategies and tactics that marketers can add to their repertoire. 2020 is no exception. Experts have already been predicting new trends and tactics that businesses and marketers should implement into their advertising campaigns in the new year.
Whether these tactics work for social media, e-mail marketing, SEO, PPC, or whichever strategies you employ, these trends should not be overlooked. Tech Critic is here to provide you with some important trends your business should not ignore.
Voice search continues to increase in popularity as time goes on. With the introduction of Alexa, Siri, and Google Home, more and more people are utilizing voice search when they are looking for products or services. In fact, many experts predict that 50% of all searches will be made via voice in 2020. This is a huge number of potential users your business cannot afford to miss.
AI is getting much smarter, and the technology behind voice search has improved dramatically, reducing the number of errors made by smart speakers and voice assistants. Voice shopping is expected to reach nearly $40 billion by 2022.
Your business must adopt a voice search strategy in the coming year. This will help your company remain relevant in an exceedingly fast-growing area.
Chatbots utilize artificial intelligence to quickly and efficiently communicate with your customers. Customers love interacting with chatbots because of their speed and likability. They receive instant and personalized support. On the other hand, businesses are saving important time, money, and resources by implementing chatbots.
Chatbots are expected to control roughly 85% of customer service by 2020. 63% of users reported preferring communicating with an online chatbot. Even more importantly, businesses are expected to save nearly $8 billion by 2022 using chatbots.
The more information you provide the AI, the more it learns, allowing it to help customers with their queries easier.
While video marketing should already be a part of your advertising campaign, it’s role should begin to grow in 2020. Consumers love interacting with videos, as 70% of them said they have shared a brand’s video once before. Videos are much easier content to consume for consumers than reading blocks of texts.
YouTube isn’t the only platform people use to consume videos. Facebook, Instagram, Snapchat, and more all offer brands and businesses an opportunity to share video content with their audience.
Live videos are continuing to grow in popularity. These unedited videos give your business a more natural feel, conveying a genuine and entertaining tone. You can use live video to give potential customers insight into how your office and business operate, showing a more human side to your brand.
The final trend we are going to discuss today is micro-moments. Micro-moments occur when someone “turn(s) to a device – often a smartphone – to take action on whatever (they) need or want right now.” Google has created a concept for micro-moments, which list four crucial moments that businesses should focus on, including:
- When someone wants to know something
- When someone wants to go somewhere
- When someone needs to complete a task
- When someone wants to make a purchase
These are typically decisions people make in an instant. They are short moments in time. When people are on their smartphones, their attention spans are much shorter, so these moments often work. YouTube has begun using these by employing five to six-second ads before, during, and after their videos.
You must be where users are, and you must “be there, be useful, be quick,” according to Google.
The year 2019 is coming to an end, and all businesses must begin planning for 2020. There is no need to worry about planning too soon. There is no too soon in the digital space. The worlds of technology and digital advertising advance at such fast rates that you should always be planning ahead. While we only mentioned a handful of upcoming trends to plan for, there are many more. To learn more or to seek advertising help in 2020, contact Tech Critic today.