How Website Design Impacts SEO

In SEO by Mo IqbalLeave a Comment

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Many people who do a bit of their own digital marketing for their company can figure out most of the basics… Creating the [basic] website, using Google AdWords, coming up with decent keywords, etc., but the problem remains that even if you can figure out the basics and take your business up a notch, what happens from there? If digital marketing and web design doesn’t flow through your veins, it’s likely that you’ll get to a basic point and then feel stuck, like you don’t know what else to do to improve your digital marketing strategies from there. A lot of people make the mistake of thinking as long as they have good keywords, they will draw in traffic to their site, but that’s actually not all that Google uses as a means to place your site with higher SEO. But really, what did you expect? Google is, well, smart.

Web design, obviously important for aesthetic related reasons, comprises of so much more than just that. Straight down to the code, tags, headlines, the UX, your bounce-rate, there are so many things in the very bones of your web design’s skeleton that together play a role in impacting SEO. In fact, an overwhelming amount, which is why so many businesses are turning to an SEO Agency to help pull them out of the ‘digital’ quick sand. So, what’s the point? The point is that website design does impact SEO in a multitude of ways.

Let’s take a look from the outside in
Search engines, such as Google, want to please their users as much as possible. This means giving them search results that will lead them to user friendly and aesthetically appealing sites. If your site has low bounce rates and high user engagement, it is likely that it has aesthetic appeal and good content, and Google knows.

A very popular trend in website design lately is that of the parallax. The design that incorporates an ‘endless’ scrolling page of content, that with just a scroll you’re led to the next ‘step’ or ‘page’ of the site. The problem with this though, is that this structure places all of your content under one single URL [or endless page], therefore placing all of your keywords onto that one single ‘page’. It may be attractive to the users, but in the long run it could damage your SEO.

From a different point of view, we can look at responsive web design. It has been discovered over and over in recent studies that the majority of online traffic are accessing sites by use of their smart phone. This means that search engines are placing websites with responsive web designs higher up on their list. And for another reason looping around to why this is useful, it’s proven to lower bounce rates, which again, will be points for you in the eyes of the search engine.

Let’s take a look from the inside out

First off, let’s look at the number one basic, your domain. It may be obvious, but it’s important to make sure your domain makes sense and is relevant to your site and what it’s all about. Also, make sure that your domain variations are similar and point back to the main URL. Another tip, try your best to keep it short and sweet.

Your hosting is also important. If your website is running slow, we can promise you that users will ‘x’ out of your page in a matter of seconds. Rather we like it or not, users are lazy, and users are impatient, so build/design your site with this in mind. Try and keep your site situated where your users are situated, be platform-specific if it calls for it.

As for the code… Your title tags are signals to the search engine as to what the page is about. Use this to your advantage, make it easy for everyone else, because it will get you places in terms of SEO. Don’t forget about your Heading tags as well, search engines use these to get an idea of the context.

We could go on and on, but it would likely get to a point where you would feel a bit like your drowning… In which case, we understand the digital marketing world can be overwhelming, which may be why you are in search of and SEO Agency in Dallas. If that’s the case, look no further, my friend. Here at Tech-Critic, we are an innovative and intelligent group of nerds, designers, and experts who know just what your business needs to up its digital-marketing game. Head over to our contact page and give us a shout, because we’re ready and excited to help you discover your digital potential by our DFW SEO services.

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