Instagram has become one of the most popular and necessary social media marketing platforms for businesses of all sizes. With more than 300 million monthly users, its social stronghold cannot be ignored. In fact, it has surpassed Twitter in regards to followers and users. From its visual focus to its simple layout and ease of use, it is no wonder why brands are turning to Instagram when it comes to growing their business and reaching a wider audience base. Over the last several years, the use of Instagram by companies has grown exponentially. It is a perfect platform for brands to get quick messages and photos out to their audience base and others who may fit into their demographics.
In the beginning, Instagram was a convenient tool that allowed people to post pictures to share with their friends and followers. It did not become a useful or popular platform for businesses until recently. However, Instagram has proven to be an effective platform for businesses and marketers alike to reach a whole new audience and solidify themselves as a reliable source. When working with an Arlington digital marketing agency like Tech-Critic, make sure that you do not forget to include Instagram in your social media content strategy. Here are a few great ways this platform can help you achieve your marketing goals and business objectives:
- Hashtags are your friend. Whereas Twitter used to be king when it came to hashtags, now Instagram is where it’s at. Use Instagram to create a new, unique hashtag that will coincide with a particular promotion or another aspect of your business. Since Instagram doesn’t have character limits, you can use as many hashtags as you want. This is a great way to reach users that are more tolerant of hashtag stuffing and that use Instagram’s ‘Discover’ feature to find new pictures via hashtag.
- Use your Instagram web profile to reach a wider audience. You may not realize it, but Instagram also has a strong web presence in addition to the mobile app. In 2012, Instagram web profiles launched, which gave digital marketers free reign to market on this platform in another fashion than mobile. Instagram pictures provide a great and useful collage of pictures that will provide a little more insight and info into your company. You can use this platform to promote anything your company offers – such as products and services – as well as to push certain campaigns and sales.
- Use contests to create engagement. One of the most popular uses of Instagram for businesses is as a platform for photo contests. It is easy to ask users to participate in a contest by using a specific hashtag in their pictures, or by tagging other users for a chance to win. Furthermore, it is incredibly easy for people to search through pictures and ask followers to vote and help you pick a winner.
- Use promo codes as a reward for followers. Another popular way to use Instagram as a marketing tool is to reward your followers by giving them a promo code. If people are actually engaged in your photos and reading the descriptions, it means they will continue to come back for more and should be rewarded for doing so. Whether you decide to offer coupons or promo codes, this is a win-win situation for both you and your followers.
Instagram is all the rage right now, which is just one of the many reasons why you should jump on board and utilize this popular platform as a marketing tool. From featuring followers and customers to promoting your products and rewarding your followers, there are tons of different ways to use Instagram to grow your audience base and in turn, sales.