Email marketing is one of the trickiest aspects of an online strategy, and for good reason. Unfortunately, many simply do not know how to use email marketing effectively, even though it was the pioneer of internet marketing tools, essentially. Long before businesses relied on social media, blogging, and their own website, there was email marketing. However, there has been a lot of talk lately that “email marketing is dead.” While it is true that the introduction of other tactics and platforms have somewhat overshadowed email campaigns, it is not to say this form of marketing can’t still be of use. In fact, a recent study by Adestra revealed that 68 percent of teens and 73 percent of Millennials prefer to receive information and communication in general from a business through email. Furthermore, more than half of those surveyed actually rely on email to buy products over the internet. This is huge, as it indicates that email marketing is more alive than ever.
With this in mind, it is important that small and big businesses alike learn how to use email marketing. Gone are the days of blanket emails, today’s consumers are looking to receive something more personal and attention-grabbing. As we’ve discussed in the past, it is absolutely imperative for companies to establish relationships and communicate with consumers on a personal, real level. While many have thought that email marketing would fall by the wayside with Millennials, we are actually seeing an increase in this form of marketing, in large part because of the ability to check email on numerous devices.
Now, let’s take a look at a few of the many ways you can use email marketing to your advantage:
- Get Personal
We simply cannot drive this point home enough. In order to standout from the rest (the average email user receives more than 120 emails per day) it is important that your content is interesting, factful, engaging, and personal. By taking a personalized approach, you will have a better chance of speaking to consumers and making them want to support your business.
- Adopt a Weekly Email Campaign
One of the quickest ways to drive people away is to inundate them with too many emails, even if you think they are full of great content. By sticking to a weekly email campaign, you won’t be at risk of people unsubscribing and will instead remain a presence in their inbox. This is also a wonderful way to increase engagement, especially when providing valuable and exclusive content.
- Ask for Birthdays and Other Personal Information
By taking the time to gather personal information about your consumers – such as age, gender, location, and date of birth – you will be able to target personalized messages that users will actually care about. Send birthday wishes and even little snippets about the weather in the given consumer’s location, as this will go a long way towards building brand loyalty.
- Keep Up with the Latest Trends
In order to stay relevant and actually find success with your email marketing campaign it is important to keep up with the trends. As we all know, it seems things change at the blink of an eye when it comes to digital marketing these days. To use email marketing to your advantage, be smart and make sure you aren’t falling behind.
Tech-Critic is a well-known Dallas digital marketing agency, specializing in everything from social media to email marketing and pay-per-click. To find out more about how we may be able to help you grow your business and increase brand awareness, please contact us today.