Ranking High on Search Engine Results Can Improve Your Business
The internet continues to evolve and change as the years go by. While it is still relatively young, the internet has seen astronomical improvements and changes. Most businesses have created an online presence for themselves with hopes to improve the performance of their businesses. SEO, or Search Engine Optimization, refers to the process of improving traffic to your website. Having a high SEO ranking puts your website and your business right in front of potential customers.
However, how do you improve your SEO ranking? SEO requirements continue to change as the online world changes and users shift from desktop computers to mobile devices. If you want to continue to improve the traffic to your site, you must stay on top of these requirements. Tech Critic is here to provide you with some helpful tips to improve your SEO ranking.
It is incredibly important to fill your site with quality content. This content should provide users with all the information they need without being overwhelming. Research has shown that content ranging between 2,000-2,5000 words typically ranks higher in search engine results. Search engines do call for longer content, but only if that content is quality and isn’t stretched out.
Word count does not rule over results though. Google’s search algorithm puts a lot of focus on relevant keywords. These words or phrases are used by individuals in search of helpful information or products. These keywords should describe the topics on your site, which, ideally, will match up with users’ searches. Along with keywords, your content should also include outbound links, headings and subheadings to break up text, and a posting schedule.
Fast Loading Pages
Page load speed is a major factor that most search engines take into account. Slow load times cause many users to bounce from your site. Even a 1-second delay can reduce conversions by 7%. The dwell time and pages viewed will also be reduced, which hurts your SEO ranking.
You can increase your load times by:
- Running a speed audit to find why your site loads slow.
- Optimizing images to load faster.
- Trimming down your site by removing unnecessary information and tags.
- Reducing the number of plug-ins as well as using caching plug-ins.
- Using streamlined code.
NOTE: Properly optimized images can also utilize keywords by including them in the file name, alt tag, title, and description.
As mentioned earlier, more and more users are switching from desktops to mobile devices to search the web. In fact, research has shown that more people are using mobile devices than desktops to access the web for the first time in history. This has been a large reason why search engines have made mobile-friendliness such an integral part of SEO ranking. Because of this, not having your site optimized for mobile can greatly hurt your business.
Google has officially made its mobile-first indexing a reality. This means that Google will draw its results for indexing from mobile sites as opposed to desktop computers. This means optimizing your site for mobile devices is pivotal to your site ranking on Google. If not, your site’s traffic will drop dramatically.
Easy to Read Layouts
Similar to optimizing your content, your site should be formatted for a user-friendly approach. Your content should be easy to scan and consume for users. The easier the content is to read, and easier your site is to navigate, the longer users stay on your site.
This dwell time can help your site improve its SEO rankings. Some formatting tips include:
- Implementing easy to read font size and typography
- Using short paragraphs and sufficient line spacing
- Using bullets or numbered lists (such as this)
- Subheadings to break up content into sections
- Sparingly using bold types and colors to call out important information and call-to-actions
Implementing these tips can make your site much more user-friendly while still conveying important information.
Efficient Site Navigation
When a visitor can’t find the information or products they are looking for on your site, they will most likely leave and never visit again. High bounce rates, low dwell times, and a low number of pages viewed will all be a consequence of this.
Your site should have a well thought out structure designed to navigate users to the information they need. They will accomplish their goal and come back repeatedly. Repeated visits also improve your ranking.
Your site should be much flatter. Users should only need to click no more than three times to get to the deepest level of your site. This allows them to find their information fast and efficiently, encouraging them to visit in the future.
Where you rank on search engine results greatly affects the traffic your site receives. Fortunately, there are many strategies you can use to help improve where your site ranks on these results. Tech Critic is here to answer any question you may have about improving your site’s SEO rankings.