Let’s talk social media, or more specifically, let’s talk Instagram. Why do we love social media, or well, Instagram so much? Because it gives people and businesses the opportunity to express themselves, position their brand as well as their products, engage with their market, increase brand awareness, and the list goes on. But the best part? It allows for either completely free, or inexpensive advertising. These days, consumers don’t trust brands like they used to. Many businesses are turning to a Dallas marketing agency, because old school advertising is no longer bringing in the desired traffic. People no longer listen when we tell them that they should buy our product or use our service. So, who do people listen to? They listen to other consumers. And where can they find them? Social media platforms, of course. Instagram gives businesses the opportunity to share their brand personality and engage with their audience. And when consumers see other consumers liking the brand’s stuff, well, they are a bit more inclined to like it themselves! It gives for a friendly environment to promote your business without having to shove the message in anyone’s face.
Know what you’re there for
What do we mean? We mean that you need to be clear about your brand, what you do, what you have to offer, and what you are trying to put out there. You need to keep your Instagram page consistent with a certain theme, so when people come across your page, they can quickly figure out exactly what to expect.
Attract people’s attention
There are a lot of ways to do this, but the best way for your brand is to post attention-grabbing and most importantly, high-quality images. You need to remember to keep it creative, because no one wants to see the same boring product posted over and over again. You don’t need to solely post your product or your service, but post things that are relevant or related to you and your business, and stuff that brings out your brand’s personality, because that is what Instagram is all about.
Post often, and post consistent
We usually say quality over quantity, but in this case, we say quality AND quantity. It has proven to be a successful tactic for many Instagrammers to gain followers, by posting often and posting consistently.
Hashtags are what enable users to find you… use them. Make them clever, make them funny, make them good, but bottom line, make them.
If you are looking to up your social media marketing in Dallas, well, you’ve come to the right place. Here at Tech Critic, we are an innovative team of digital marketing experts that know exactly what it takes to make your business succeed. Contact us today, and let us help show you what your brand is capable of!