Local SEO is a critical marketing activity for any business that is trying to drive sales and leads to a brick-and-mortar store or service provider. Optimizing for local search visibility is key to ranking in Google’s local results – including blended local results and the “7 pack” of local listings.
However, one specific challenge that a lot of local businesses in Dallas might encounter is trying to optimize for multiple office locations. Most local SEO advice only deals with businesses that have just one location. But for organizations that have multiple units, local SEO is more complex.
In this post, we’ll explain some basic tactics for managing and optimizing local SEO campaigns for multi-location businesses in Dallas and the DFW area.
- Claim and optimize local profiles for all your locations. Each of your physical office locations should have claimed and optimized local profiles on major portals and platforms like Google+ Local, Yahoo Local, and Bing Local. Some businesses will just claim the one location, but to get the best results, you want to ensure that all your locations are well represented on these major platforms.
- Include all your local business details on your website. In order to rank well for multiple local search terms – including ranking in multiple cities – you’ll need to make sure that your website targets a range of local keywords effectively. In general, you should try to have one unique page for each business location. That page should be well optimized in key SEO areas, like title tags, headings, and body copy, for all the local keywords you want to target.
- Geotarget your advertising accounts effectively. While this isn’t strictly an SEO tip, if you’re running and advertising accounts on Google AdWords, Bing Ads, or similar, make sure that you’re geotargeting effectively. You want to make sure that you’re reaching all potential customers for all of your business locations, without wasting money advertising to users outside of your service area.
- Create Location-Specific Content When Possible. If you’re writing new content regularly – which you should be, to see good SEO results – you want to make sure that your content marketing efforts target all your locations effectively. For example, if you have one office in Plano and another office in Richardson, having some Plano-specific content and some Richardson-specific content will improve your chances at ranking well in both cities.
Marketing and SEO campaigns for multi-unit businesses will always be more complex than single-business campaigns. However, with these tips in mind, you should be able to see great results from your local SEO campaigns, however large your business is. If you’re looking for more advice on local SEO, Tech-Critic can help – please contact us today for a free consultation.