Update Your Website Regularly
Your website is essential for any success you expect to have online. As we have said in the past, your website is like the digital storefront for your business. It is the place your customers and potential customers visit to learn more about and interact with your business. Without a well-designed, fully functioning website, you will quickly fall behind.
47% of consumers prefer visiting a business’s website before making a purchase instead of going to a physical store. As more consumers move online (thanks, in large part, to the pandemic), not having a quality website will hold your business back.
Creating a custom website is no small feat. It requires hours and hours of designing, planning, testing, and more. However, once complete, the job is not over. You should update your website regularly to keep up with the demands of your visitors. Doing so will also show Google and other search engines that your site is active.
Whether your site is going through a complete overhaul or you’re posting new blogs or refreshing inner pages, you should update your website consistently. However, how often should you update your website? Well, that depends on how you plan on updating it.
The expert web developers at Tech Critic possess years of experience creating custom websites for businesses across a wide array of industries. We know what it takes to build state-of-the-art websites that will drive traffic to your business. We also understand the importance of updating your website. Give Tech Critic a call today and let us help you update your website.
The Importance of Updating Your Website
There is more to updating your website than just renovating how it looks. While user experience is vital to your site’s performance (especially on search engines like Google), design only plays one part.
People often think updating their website has to be this large undertaking that occurs every few years. While, yes, that is often the case, you should think of this process as a continuous one. You should improve and update your website regularly, not just every few years. There are plenty of reasons for this.
The internet is an everchanging place. As more and more people move online, regular updates improve user experience and help your business grow. Not only that, when you do go for a complete overhaul, the process will cost you far less and take less time than if you weren’t continuously updating your site.
Benefits of Updates
- Upgrade Technology: As we mentioned earlier, the internet is always changing, along with the technology used to access it. Updating your site’s software and tech makes it faster, simpler, easier to use, and more secure. Adopting new technologies (especially those relevant to your industry) will provide customers with the best experience possible.
- Improve Speed: Site speed is one of the main ranking factors for Google. Furthermore, even a slight delay can reduce your conversion rate and increase your bounce rate. Keeping up with your website maintenance can prevent low site speeds. Many things can reduce site speed, which is why you should keep up with your site regularly.
- Update Your Design: As with many things, design trends change frequently. While retro designs have become popular in niche settings, many users might see older designs as a sign that your business isn’t up to date. Either way, it leads to users turning away from your site.
- Boost Ranking: Google is always updating their search algorithms. While most updates are minor, some have significant effects on your site. These changes can affect your ranking, so you need to refresh your website as often as possible to keep up with them and rank higher. If your site is old, it’s harder to comply with these updates. Plus, updating your site shows Google that you are making an effort on your website.
Signs That It’s Time to Update
- Missing Content: Your site should provide users with all the information they need regarding your brand. Ensure your website accurately reflects your business, providing all the information about who you are and what products and services you offer.
- Evolved Brand: As with all things, brands change. If you’ve gone through a complete rebrand, want to show off your new branding, or your services have altered or expanded, update your website.
- Not Mobile-Friendly: Mobile accounts make up over half of all internet traffic in the world. If your website isn’t optimized for mobile, you hurt your user experience, as well as your search ranking.
- Low Traffic: If you notice that your site is not garnering much traffic, you need an update. Something about your site is not working, or else you would be gaining traffic.
- Slow Load Speed: As we’ve touched on before, load speed is a critical Google ranking factor. Even the slightest delay can impact your success.
When Should You Update Your Website?
Typically, when people think about updating their website, they imagine a complete overhaul of their current site. However, keeping your website up to date does not have to cost you thousands of dollars to design a brand-new website. There are several ways to keep your website updated without spending time and money.
While there is not an exact time, you should be updating your website as often as possible. Doing so will ensure both customers and search engines are satisfied. Google recognizes when you update your site regularly and rewards you for it. Google considers these site updates for search engine rankings. Therefore, frequently updated sites will perform better with organic search rankings than websites that are only updated every few years.
Think of it like your car: you don’t go years without conducting any maintenance on it. Your car would likely break down. You have to regularly maintain it with oil changes, tire rotations, and so much more. Your website operates much in the same way.
A good rule of thumb is to update your website every quarter (or every four months). You can run regular site audits to determine how well your website is performing, from conversions and site speed to mobile-friendliness and much more. After these updates are live, it might take some time to see how they perform. Often, it takes a month or two to know if these changes were successful or if you need to make new updates.
Make some updates more often than others. For example, you should follow a content schedule that involves posting blogs frequently and updating content on your site regularly. Typically, following a weekly approach is best when it comes to writing blog articles. If there are any industry changes, update the content to match these changes as soon as you find them. Do not wait. Remember, write for fresh content that is relevant to your reader. Stay in the know with any updates or changes in your industry to keep your content fresh. If you have any new services or products, include them as soon as they are available.
As we mentioned before, it is good to completely redo your site to keep up with all the changes and trends online. Typically, you can wait 2-3 years to rebrand or overhaul your site. But making these small updates every month or a minimum of 3-4 months (whether with content, tech updates, and more) can make that process easier.
Tech Critic understands the importance of maintaining your website. Updating your site doesn’t just mean a complete overhaul. It involves updating your content regularly, improving speed, updating software, and much more. Does your site need an update? Give Tech Critic a call today.