Halloween Can Help Spice Up Your Marketing
The year is coming to a close as we enter the final three months of the year. Not only does this mean the weather has started to cool down, but the holiday season is finally here! Halloween is the first holiday to come creeping around the corner. It’s the time of trick-or-treating, costume-wearing, haunted houses, and scary ghost stories! Halloween is a time for family fun and spooky adventures, but your business can also take advantage of this holiday by implementing its themes into your marketing campaigns.
The entire month of October is dedicated to the ghoulish holiday of Halloween. This is an extremely popular holiday. According to The Balance, U.S. citizens spend nearly $171 million on Halloween-themed items every year.
By getting into the spooky spirit, your business can better engage with potential customers by dishing out scary-good images and verbiage. Tech Critic is here to provide the most haunting Halloween marketing tips for your business.
Spookify Your Social Media
Arguably the easiest way to use this holiday to your advantage is to change the aesthetic of all of your social media accounts. Take a look at Google doodles and how Google creates a new doodle for certain days of the year and holidays to engage with its users.
Take a quick look at your social media accounts and think of the ways you can adjust their appearances to convey a more spooky or scary feel. You can take your brand’s logo and customize it to add elements of Halloween to it, such as spiderwebs, jack-o-lanterns, skeletons, broomsticks, and much more.
Throw a Halloween-Themed Contest
Everybody loves a good competition! Pair this with the fun and exciting nature of Halloween, and you have a scary-good technique to increase engagement and traffic.
Millions of people all across the country use the month of October as a time to flex their creativity. From crafting complex costumes and carving intricate jack-o-lanterns to thoroughly decorating homes with spooky décor, there are plenty of chances for your business to hold a contest. Offer an incentive like a free item or a big discount to the best costume, jack-o-lantern, or decorated house.
Not only does this help your business and audience get into the holiday spirit, but it also amps up engagement.
The above step plays a large role in this tip. Halloween is an exciting and fun holiday that people of all ages can enjoy. Even if you are an adult and don’t take the day as serious anymore, at one point in your life, you were probably once an active participant on this haunting holiday. Almost everyone has a story or two to tell from their days dressing up and trick-or-treating.
On your social media accounts, encourage your customers and audience to engage with you and your brand. For instance, you can do this by asking them to:
- Post their favorite costume
- Tell their best trick-or-treating experience
- Choose their favorite candy
- Show off their decorations
- Post a picture in a costume, posing with one of your products
All of these are great ways to get your audience engaging with your business and with each other. The last suggested tip also adds a level of credibility to your business while also still being fun and lighthearted.
Take Advantage of Ghostly Visual Content
This tip ties into the previous steps in a few ways. There are countless ways to improve engagement on social media, but one of the most effective ways is utilizing plenty of visual content.
Many users do not take the time to read through long pieces of content. It’s important to have engaging and eye-grabbing visual content. Whether it’s helpful infographics, exciting videos, or colorful images, having visual content on your site and social media pages can prove to be extremely helpful.
Halloween is the perfect time of year to improve your use of visual content. Take advantage of this ghostly holiday and employ elements of Halloween into your content. Post images and videos of your employees in their costumes. Show off your expertly decorated office. You can even create infographics relevant to your business but with a spooky twist. Include jack-o-lanterns, spiderwebs, tombstones, and more to get into the spirit.
Send Halloween-Themed Emails
Part of your business’ digital marketing campaign should involve email marketing. This is a perfect opportunity to spice things up. Customers tend to know what to expect with their emails and often find them boring and bland. However, during Halloween, you can appeal to your customers and give them a fun surprise by adding Halloween elements to your email marketing campaign.
Within these emails, you can even include special promo codes that relate to Halloween. For example, try these:
Try to get creative with the offers you include in your emails.
Employ Spooky Verbiage
With each major holiday, there are certain words that have become synonymous with these days. Halloween is no exception. If you have paid close attention throughout the majority of this article, you will have noticed that we have also taken this step into consideration.
Businesses often get stuck in their ways when it comes to the language they use throughout all of their content. Whether it be in blog posts, web content, or social media posts, customers can get complacent and used to the way you speak online. However, by spookifying your language online, you can break up their expectations and add more excitement to your online presence.
Some words that can work are:
This list contains just a small portion of the countless possible words you can include in your verbiage online.
The holidays are a great time to freshen up your business’ presence online. Many companies get stuck in their ways and often fall into dull ways of marketing to their potential customers. Holidays such as Halloween give you a great chance to add some excitement to your business and break up the monotony of marketing. By including any of these Halloween marketing tips, your business can add layers of fun and excitement to marketing that also boosts engagement. Tech Critic is here to help you with all of your Halloween marketing and everyday marketing needs.