Within the last week Google announced that they were ‘going secure’ in regards to the web browser’s Analytics feature. This means that, whether a website is using HTTPS or not, all traffic and communication will now be secure. Those in the industry note that this is a long time coming, as users have been urging Google to make the connection secure in order to appease both website owners and visitors. In today’s day and age, it seems cybersecurity is more important than ever. With hackers everywhere these days, it is becoming increasingly important that privacy concerns are addressed in a real and effective way.
So, why should you care? As a business owner, it is obviously important that you focus on growing your brand digitally and drive traffic to your website. Google Analytics is a helpful and important service that is offered by Google and works by tracking and reporting various website traffic. Today, this service is the most widely used analytics tool on the internet. With this announcement to go secure, Google Analytics is making an effort to provide an even more important service to its users. As a Dallas digital marketing agency, we understand just how critical this service is and focus a great deal on providing accurate and relevant analytics to business owners of all different sizes.
How Will This Impact You?
One of the main questions we have been asked regarding this move to secure Google Analytics is what kind of impact will it have on various digital marketing strategies, such as SEO and traffic. For starters, it is important to note that HTTPS encrypted traffic may be slower than unencrypted visits, which could cause users to navigate to other pages. However, this is such a minor impact and Google Analytics will be keeping an eye on the results, making adjustments as they are needed.
That being said, it is a good idea to take the proper steps to ensure your traffic doesn’t suffer. Here is a look at a few things that should be done in order to make this transition to a secure website a smooth one:
- Make sure you are using relative URLs
- One of the biggest mistakes you can make is to deviate from your current SEO strategy. It is more important than ever to use your keywords in a smart and effective manner, especially when it comes to URLs
- Make sure you are using protocol relative URLs for all domains
- Don’t block your HTTPS site
- Allowing indexing of your pages by search engines whenever possible
These are just a few tips for you to keep in mind in regards to how to work with a secure site. As always, Tech-Critic is here to answer any questions you may have and help ensure everything is being done to increase traffic and drive people to your site.
As you can likely imagine, there are numerous benefits to Google Analytics going secure. Security is a major concern today, for people in all different industries. Google has made a landmark decision in opting to make all websites secure, now it is up to you – and us – to do what you can to follow suit. To prevent loss of traffic or any other issues, please contact Tech-Critic today to learn more about this move and how you may be affected.