A New Year Offers Your Business New Opportunities to Succeed
Can you believe that 2019 has come to an end?! It seems like only yesterday we were welcoming the new year with open arms. Now, we are not only saying goodbye to another year but also an entire decade. As we enter 2020 and a new decade, it’s time for businesses to take a step back and examine their company. You have to ask yourself what worked and what didn’t. Are there aspects of your business you are ready to say goodbye to? There are plenty of questions you need to ask in order to get your business ready for the New Year.
Heading into 2020, you want to feel confident about where you and your business are. To properly prepare yourself for the coming year, you must review your goals of 2019, evaluating where you performed your best and where you were slacking. By conducting this research and reviewing the data, you will have something to guide your business.
Tech Critic realizes that each year is different. What worked one year may not work the next. We are here to provide you with some helpful tips to ensure that your business is ready for the new year. If you have any further questions regarding this or any questions about digital advertising, contact us today.
Review Your Marketing Strategy
Before you move into the new year, you need to examine what your marketing strategy was in 2019. Your marketing should be a seamless process, flowing together smoothly to accomplish its goal of putting you in front of the right audience. As we said, every year is different. Strategies you used one year might not work the next.
Take a step back to review your marketing strategy from this past year. Ask yourself a few questions, including:
- Who is our target audience? Are we leaving out any group? If so, why?
- Did we create a consistent message through our marketing that quickly and concisely explained who we are and what we do?
- Does each product and service have a unique message? Does that message accurately explain the product?
- What channels are we using? Are we allocating too much money into one channel? If so, why?
- What marketing strategies were successful this year, and what didn’t work?
- What are our competitors doing right and wrong?
- Did we appropriately put our business and services in front of the right audiences?
These are all important questions you need to ask yourself to ensure you head into 2020 with confidence. Use data and analytics to get a more in-depth look at how you performed. Being able to see the big picture allows you to pinpoint areas that need work.
Review Your Marketing Channels
Within your marketing chain, you should have several media channels that you go through to put your business in front of consumers. While traditional media, such as billboards, TV and radio spots, newspaper ads, and more, are still viable options, the internet provides your business with a plethora of new channels to market digitally.
After you’ve reviewed your overall marketing strategy, take a more focused look at each channel.
Social media has become one of the most important aspects of any company’s marketing strategy. According to Hubspot, 71% of consumers reported they were more likely to make a purchase based on social media referrals. Furthermore, Forbes reported that companies’ social media posts influenced 78% of consumers’ purchases. Needless to say, social media has a massive impact on the performance of your business.
Facebook, Instagram, Twitter, and LinkedIn are some of the most popular social media platforms on the internet. Review your social media accounts. All of your accounts need to have a consistent voice that accurately depicts who you are. Review your level of engagement and how you can improve it. Social media is a great way to build and sustain a following.
Your website will always be a crucial part of your digital marketing. It is essentially your online storefront. For many businesses, this is the single greatest driver of online sales. Consumers expect a lot from websites, so you have to ensure yours works efficiently. Ask yourself some questions about your website, such as:
- Is our website optimized for mobile?
- Does our website have quick page loading?
- Is your site content optimized for SEO?
- How is the user experience on our site?
- Is your website structured correctly, meaning are our pages prioritized?
If your website isn’t up to par, it will turn consumers away from your business. Give your website a thorough review. You can even use an SEO audit to build a firm foundation for your website and online presence. Make sure the load speeds are fast. Maybe it’s time for an overhaul. Building a custom website can do wonders for your business.
When creating a digital marketing campaign, not enough people discuss email marketing, which is an issue since it is often a business’s top source of ROI. The average ROI for email marketing is $32 to every $1 spent, according to the DMA. Furthermore, 59% of consumers stated that email marketing influenced their decision to make a purchase.
Examine your email marketing campaign over the year. Was it performing the way you wanted? Optimize your emails for mobile and make sure they are engaging with call-to-actions, encouraging consumers to complete a purchase.
Other Channels of Marketing
While digital marketing has taken priority in most marketing campaigns, traditional media should still be actively used. Analyze how well it worked in the past year to decide what advertisements need to be placed where. Videos should be another strong area to focus on. The majority of internet traffic in 2020 is predicted to be mostly videos, so creating engaging videos for your email marketing, social media, and website will be crucial.
Improve Your PPC
When building your marketing strategy for 2020, look through your entire pay-per-click (PPC) campaigns. PPC is incredibly important to the overall success of your digital marketing strategy. Your PPC reports must track the right metrics. If not, you may waste a lot of money. Review the metrics you have set for your PPC campaigns, keeping the ones that fit your business’s goals and removing the ones that don’t. PPC can cost you plenty of money if you aren’t careful.
2020 is not only the start of a new year but also a new decade. Set the tone for the next ten years by starting 2020 expertly prepared. Having an expertly crafted marketing strategy will help your business perform at its highest level. If you need assistance preparing your business for the new year, contact Tech Critic today.