Email marketing is one of the oldest online marketing channels – even older than SEO! Since the dawn of the web, companies have been using email to reach out to prospects and past customers to share news about deals, specials, and news.
Even today, email is still a pillar of online marketing and a great way for companies to engage past clients and improve their lifetime customer value. However, many smaller businesses in Texas today aren’t doing email marketing at all. Some companies might think email marketing is too complex, or that they don’t have time to get it setup correctly. However, modern email marketing platforms make starting an email campaign fairly simple. In this post, we’ll cover some of the basic steps needed to get started doing email marketing in Dallas.
- Pick an Email Platform. There are many online tools that will allow you to easily send bulk emails to a list of subscribers. Popular choices include Constant Contact, MailChimp, AWeber, and many others. Some are free for smaller campaigns, while others will charge a relatively small monthly fee. Pick whichever platform you like most (we like MailChimp here at Tech-Critic) and create an account.
- Create a Mailing List. If you have an existing mailing list from any past marketing efforts, you should be able to easily import this list into your new email platform of choice. If not you’ll have to start building a list of subscribers. An easy way to do this is adding a signup form to your website or a custom landing page. Be careful to research laws surrounding email marketing – you can’t just add ay random emails to your list! However, you can add people to your mailing list if you have a strong existing business relationship where email marketing consent would be implied. But always err on the side of caution – you’ll probably be OK adding your employees to the list, but not every random person you met at a tradeshow, for example.
- Create Compelling Email Content. This is the fun part – time to start sending out emails! However, don’t just send out the first thing that comes to mind – you really should think about creating an email that will be useful to your audience. This is a good place to announce an important sale, for example, but a poor place to just say hello. You’ll also want to consider frequency – you don’t want to send too many emails, or else your subscribers will get annoyed and may choose to unsubscribe and develop a negative impression about your business.
If you’ve got these steps down, you’ll be well on your way to running effective email marketing campaigns. Just make sure to always stay far away from the dreaded “spam” category, and you should start seeing success soon. And if you’d like any help in setting up your email marketing strategy, we’d love to help! Contact us today for a free consultation.