It is no secret that technology has forever changed our society, mainly for the better. Over the last 10 to 15 years we have undergone a monumental transformation, one that many experts probably didn’t even predict. Within just the last few years things have changed even more drastically, especially in regards to marketing and building brand awareness. Let’s quickly go back to 2001 – when the first generation iPod was introduced and social media consisted of MySpace. Facebook wasn’t invented until 2004, which is hard for many to fathom. So what has the technology explosion of the last decade meant for marketers? A lot. Over the last few years, specifically, marketers have been trying to figure out how to engage customers and use the various platforms and outlets to their advantage. This isn’t easy, especially in a society that is constantly changing and introducing new forms of technology and features (hello, Live video and social media stories).
In order to stay on top of current digital marketing trends, it is important to understand how far we’ve come. So in addition to technology, what else has created change within the realm of digital marketing?
- Social Media is King
We’ve touched on this a bit already, but given the huge role of social media in marketing today, it is worth exploring in more detail. Social media is the place for digital and inbound marketing. People learn about brands, shop, and interact with businesses on Facebook, Twitter, Instagram, and Google+ at a much higher rate than they do using any other platform – including physically going into a store. Facebook launched in 2004, which is a mere 13 years ago. Over the last three years, especially, Facebook and other social platforms have transformed from a platform used to connect with others and share stories of our lives to one that businesses of all shapes and sizes use to draw in users. Today social media dominates the digital marketing landscape – and we don’t see that changing anytime soon.
- Smartphones and Mobile Are Here to Stay
This directly ties into the above point but is worth mentioning on its own. Think back say, 10 years ago – can you remember what type of cell phone you had? Chances are it was a flip phone or a Nokia, which was pretty cool at the time. 10 years ago we certainly weren’t using our mobile devices to shop or peruse Facebook. Today is a whole different story. Mobile-based platforms have completely changed the way we interact with one another, including businesses. Over the last year or two, it has become increasingly important for brands to optimize their websites for the mobile platform, as more people are using smartphones than computers and tablets.
- The Role of Search Engines
If we look back 10 to 15 years ago, search engines certainly weren’t what they are today. There were numerous search engines available – most of which are now defunct. Back then, search engines did their best to organize data and send users to the right place. But today, that is definitely not the case, due in large part to advancements from Google. The changes that have taken place in the world of search engines has directly impacted digital marketing, as keywords and buyer intent are huge considerations. Furthermore, Google is no longer simply a search engine – it is a powerhouse that has numerous products on the market. Search engines allow us to see what people are searching for and advertise to them more directly, which is a huge part of digital marketing today.
There are probably new modalities and marketing techniques being created as we sit here and type this, making it impossible to be in the know about everything. However, we are definitely trying. To learn more about current digital marketing tactics or to schedule a consultation with Tech Critic, please contact our Dallas office today.